Alexandra Edelstein Email & Phone Number

Needham, MA, US

Boston, Massachusetts, US

Klaviyo is a technology company that combines customer data and marketing software. We help businesses of every size — from entrepreneurs to iconic brands — deliver amazing experiences across email and other owned channels.Responsible for Klaviyo's Data Infrastructure product organization; leading the launch and development of Klaviyo's CDP and Advanced.

Boston, Massachusetts, US

• Managed team of Product Managers, supporting, coaching, and empowering them to grow as product leaders while developing and delivering on data-driven & customer-focused product roadmaps.
• Responsible for guiding the strategic product vision for Klaviyo's Integration, Event Processing, Data Science, and Analytics teams.

Boston, Massachusetts, US

• Developed and executed on product roadmap for five dynamic Klaviyo products, including Klaviyo’s core marketing automation product — Klaviyo Flows.
• Lead user research efforts, fully spec'd and wireframed both small and large-scale enhancements, manage end-to-end development cycles, and proactively set and tracked progress against quarterly OKRs for two full stack.
• Initiated and successfully executed effort to increase standardized adoption of end-to-end feature development tracking internally for 9 cross-functional development teams. Eliminated redundant manual processes by.

Boston, Massachusetts, US

• November 2016 - August 2018
• Lead the complete overhaul and successful re-launch of Flows, Klaviyo’s flagship marketing automation product, working with a small team of two developers. Achieved 110% of 6-month adoption goal in 4 months, leading to.
• Developed Klaviyo's first framework for in-app A/B testing at scale, driving 25%+ lift in Flow feature activation through iterative improvements to the onboarding experience.
• Spec'd, oversaw development, and managed the release of over 90 product features working across several development teams in the areas of data integrations, content building, automation, deliverability & compliance..
• As the foundational Product Manager at Klaviyo, I was responsible for triaging all submitted bugs and feature requests, maintaining a prioritized backlog, and grooming stories for weekly sprint cycles in an agile.
• Engaged in customer outreach and collaborated internally with the Sales, Marketing, and Success teams on both requirements gathering for new features as well as product launch communications.

Boston, Massachusetts, US

Created data-driven initiatives for proactive support to drive down volume of tickets in critical areas; wrote specs and worked with engineering to redesign the Getting Started experience and bring first external links to help documentation into the product, reducing support tickets around core integration setup by 10%.

Roxbury, MA, US

• Ran strategic marketing, partnership, and recruitment operations for the national cohort of Goldman Sachs 10,000 Small Businesses, managing a small team.
• Analyzed extensive financial data to evaluate the growth potential and financial viability of companies as part of program's National Selection Committee; managed panels of Goldman Sachs executives and other industry.
• Managed the budget estimation, execution, and impact analysis of Goldman Sachs 10KSB direct mail marketing efforts in 12 different U.S. cities leading to a 50% increase in both lead generation and lead conversion in.

Roxbury, MA, US

• Launched and executed the first national blending learning model of Goldman Sachs 10,000 Small Businesses, successfully pitching new recruitment model to Goldman Executives and growing a pilot program from reaching 50.
• Refined messaging and designed collateral for both local and national outbound marketing campaigns, working closely with the Goldman Sachs brand marketing team; built national partnership program from the ground up and.
• Consulted on site operations, management, and growth strategy for Goldman Sachs 10,000 Small Businesses in Los Angeles, Long Beach, Salt Lake City, Dallas, and Philadelphia, working to analyze existing processes and.

Provided research, writing, analytic, and administrative support to the CEO, partners, and communications team at startup dedicated to poverty alleviation in Boston's Grove Hall.

Edinburgh, Midlothian, GB

Washington, District Of Columbia, US

Ba, Government & Law, Philosophy

Master In Law (Llm), With Distinction, International Law