Alexandra Ford Email & Phone Number

Matthews, Nc, Us

Walnut Creek

Manage operational risk projects that include: collaborating with business partners to define project requirements, develop business requirements/statements of work, creation of project plans and budgets, issue resolution including following escalation procedures. - Developed a streamlined product launch process to ensure pre-launch compliance requirements are met without impacting speed-to-market objectives.- Launched SharePoint site that serves as a single point of reference for… Show more Manage operational risk projects that include: collaborating with business partners to define project requirements, develop business requirements/statements of work, creation of project plans and budgets, issue resolution including following escalation procedures. - Developed a streamlined product launch process to ensure pre-launch compliance requirements are met without impacting speed-to-market objectives.- Launched SharePoint site that serves as a single point of reference for documentation related to product launches and existing vendor oversight. - Manage operational risk projects including development of business requirements, scheduling and managing team meetings, determining accountability, and documenting the workflow process.- Develop and maintain ongoing relationships with vendors to ensure enhanced performance and improve visibility into our vendors operations: (e.g. information security processes, business continuity programs, invoicing, uptime reporting.- Assist vendors with the development of product roadmaps to ensure future releases meet corporate and regulatory requirements. - Partner with Product Management and Supply Chain Management for the negotiation of reseller and licensing contracts. Show less

Managed program and product launches which included development of business cases, circulation plans, digital and offline marketing materials, lead lists, training tools, technology specs, and reporting metrics.

Responsible for the development of lead generation programs to increase quality referrals to national sales team. Programs required development of business cases, project briefs, marketing materials, lead lists, training tools, technology specs and reporting metrics Built partnerships with cross-functional teams for offer development and awareness driving campaignsDeveloped customer-facing collateral material including brochures, flyers, slicks and training toolsManaged… Show more Responsible for the development of lead generation programs to increase quality referrals to national sales team. Programs required development of business cases, project briefs, marketing materials, lead lists, training tools, technology specs and reporting metrics Built partnerships with cross-functional teams for offer development and awareness driving campaignsDeveloped customer-facing collateral material including brochures, flyers, slicks and training toolsManaged external vendor relationships including statements of work, proposals, and project managementCo-managed Intranet migration to SharePoint 2007 with technology team for communication to 1,000 users Show less

Responsible for development and management of traffic driving programs including email, search, affiliate program, display advertising, trade shows, and print media Produced and managed email circulation plan for new customer acquisitionCreated collateral and training materials for external sales teamManaged lead routing and program reporting using Salesforce.com

Greater Los Angeles Area

Responsible for fast-paced, test and learn digital marketing program with a strong focus on customer journeys, merchandising, and up-selling to loyal customer base. Managed and executed digital marketing strategy including E-mail calendar supporting catalog circulation plan, targeted ad placement, Google Adwords, and affiliate partnerships. Managed a marketing team of content creators and platform support.

Responsible for management of marketing programs to increase lifetime value of existing customer base Developed e-mail circulation plan, including extensive test matrix to meet sales and profitability goalsProduced P&Ls and quarterly reports examining retention rates and ROI from weekly promotionsNegotiated contracts and managed relationship with e-mail service provider and fulfillment services

Responsible for managing, marketing, and facilitating new product and line extension launch.Coordinated market research for product development including numerous focus groups and taste testing events. Managed agency, photographer and printer relationships for development and printing of new packaging and promotional material. Conducted project management meetings and tracked deliverables to completion to ensure regulatory requirements were met prior to launch.

B.S, Consumer Affairs

Consumer Affairs