Alexandra Green Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Head of the PR department for the 1Milk2Sugars Toronto office and report directly to the President based out of Montreal - Manage multiple Beauty, Fashion and Lifestyle accounts - Oversee, manage and mentor a team of PR specialists- Develop strategic communication plans that latter up to Client's overall business objectives- Provide guidance and.

- Manage key aspects of large accounts such as the SC Johnson Canada portfolio and Go RVing Canada- Develop strategic and award-winning PR campaigns based on client’s goals, create and manage large scale budgets, pitch media and maintain quality relationships, review and approve media lists, write key media materials, review all pitches and releases from.

- Work on a variety of campaigns in the lifestyle and fashion sector including: SC Johnson Canada, Go RVing Canada, Oakley, Unilever, Heart Truth Fashion Show and Warner Home Video- Successfully pitch media on campaigns and over-deliver on benchmarks and objectives- Maintain valuable media relationships and successfully manage client's social communities.

- Generate new business and facilitate networking between clients leading to an increase in sales opportunities, creating greater market share, resulting in greater speed of market penetration- Researches competition, create branding initiatives and writes content and press material for clients- Lead generating for new accounts, continuously building new.

Preparations of written copy, including conduct of background research for show topics and interviews.Represented the station and assisted producers on location, at various film festivals, and red carpet events.Contributed to weekly pitch meetings.

Post Graduate Degree, Broadcast Journalism

Bachelor Of Arts (B.A.)