Alexandra Collier Email & Phone Number

Rhode Island, United States

Working on a stealth start-up division in the real estate and energy sector. Responsibilities include: R&D management, technology trend analysis, business model innovation, data analytics and visualization, thought leadership, partnership building and stakeholder management.

Wisconsin, New York, Ri, Other

- Strategically restructured and optimized sales, marketing and customer service departments while implementing data-driven brand positioning and marketing campaigns resulting in a 75% overall increase in monthly web based sales in under a year with some platforms rising over 200%.- Identified under-recognized segment (20%) of buyers that drove 92% revenue and transformed acquisition strategy to focus on them.- Used data to develop and implement new B2C and B2B sales strategies to increase lifetime customer value, AOV and conversion while decreasing customer acquisition cost and increasing brand recognition.- Spearheaded the launch of innovative, sustainable wood products, further positioning the company as an industry leader in eco friendly, American manufacturing- Established and nurtured strategic partnerships with key distributors and retailers, expanding our market reach.- Initiated and directed re-designs of websites to improve user experience, increase SEO value and boost google ranking scores.- Worked cross functionally with manufacturing, warehouse and logistics verticals to improve company alignment and eliminate roadblocks, resulting in a significant reduction in mis-shipments and improvement in speed to customer.- Sourced and negotiated deals and partnerships to sell new products to increase and differentiate assortment, provide additional resources to customers and increase cart value.- Implemented new communication processes and team building events to improve culture and build high-performance teams across the company

North America

- Consulted with manufacturers on product development, pricing, merchandising, marketing, financials and sales in order to drive improvements from their bottom line to their brand awareness- Developed and implemented launch and growth strategies for manufacturers and brands- Created demand for our services by uncovering business initiatives and pain points solvable by our existing offered solutions- Initiated, managed, and grew relationships and acted as representation between brands, manufacturers and major North American retailers across eCommerce and brick & mortar- Further cultivated a deep understanding of the way different businesses operate and the priorities that drive decisions from the C-level- Developed branded strategies for new products to differentiate from market and drive new customers- Implemented rigorous data-backed decision making

Boston, Ma

- Managed relationships between large international brands and major retailers - Lead product development through collaboration with retail partners and internal teams to create best-selling products that met the customer's needs- Identified, developed, and managed programs for company-wide initiatives- Partnered with internal resources to drive additional value and expertise- Grew business with existing key accounts- Successfully implemented strategy to re-vitalize smaller customers and initiate new accounts- Trained and managed contributing team members and partnered with cross-functional teams to drive positive impact- Analyzed and reported on industry trends to key stakeholders, used this data for meaningful decision making - Grew key partner and influencer collaborations - Managed relationships with brand partners and created product flow for white-label brands to increase customer base- Managed over $2 million annual marketing budget focusing on sponsored site placement/ pay per click advertising, digital banner ads, television placement, magazine placement and more. - Developed rigorous analysis and reporting on digital media campaigns to improve engagement and ROI that drove best in class results across US and Canadian markets- Managed 3D model workflow to add assets to retail platforms- Collaborated with supply chain and operations teams to manage growth and profitability on product and account levels.

Boston, Massachusetts

In this position, my responsibilities included:Advancing selection & assortment expansion, including identifying selection gaps, prioritizing new item & line queueAnalyzing competitors’ marketing, selection and pricing and assisting in strategic changes around catalogue assortmentReviewing weekly reports and assortment plans to identify sales trends, best sellers, product gapsAssisting in the curation of house brands by identifying selection, aesthetic, and price pointMaintaining knowledge of market conditions regarding price, resources and fashion reacting accordingly to impact sales and gross marginPerforming on-going analysis to be used in developing merchandise strategies and product assortment using available systems resourcesPartnering and coordinating with internal stakeholders to help manage deadlines and ensure brand development/progressOverseeing the DwellStudio licensing business Creating proprietary 3D imagery for winning items

Greater Boston Area

Wayfair is the number one online retailer for everything home. In this role I was self motivated and helped by my passion for home design and a creative eye. I worked on a fast paced team and saw real-time material impact on the business. I had the opportunity to develop great general management experience in e-commerce, negotiations, marketing, merchandising, data analytics, financial analysis, supply chain, and inventory planning.My responsibilities included:Collaborating with Merchandising/Event Production team to maximize sell through by improving customer experienceMaintaining industry expertise; keeping abreast of trends and new product ideasAnalyzing performance data to determine areas of improvement in collaboration with managerAnalyzing competitor marketing and pricingCollaborating frequently with other departments (Category Management, Creative, Operations, and Pricing) in order to drive revenue and profits across entire catalog

Greater Boston Area

Responsibilities included promoting the brand, making partnerships with area businesses and training/managing community of Brand Ambassadors- Independently marketed Lyft to businesses and individuals across multiple cities in the US- Maintained position in the top 10% of sales performance nationally- Promoted to lead team of 300 Ambassadors

Lead journalist. Research and write original articles about television news. Work with MXDWN Online Magazine creator and edit material from other journalists to publish on magazine site.Television section: http://television.mxdwn.com

Increased brand awareness via events and tablingCultivated relationships with vendorsDesigned marketing campaigns and merchandising materials

-Worked along side elementary school teacher in classroom and assisted in year end projects.-Substitute teacher.

Providence, Rhode Island Area Narragansett, Rhode Island

Certified in CPR/AED, First aid for the professional rescuer, lifeguarding, and surf lifeguarding. Managed/ guarded beach and ocean to ensure safety of beach goers. Took action to prevent injury or assist injured people.

Independently wrote and illustrated a children’s book Title: Henry and the Clumsy Flipper

Bachelor Of Arts (Ba), Communication And Rhetoric

Activities and Societies: Outside the Classroom Curriculum Pitt honors society, Lambda Pi Eta national communications honors society.

Media And Marketing Management

Activities and Societies: Made deans listStudied international media and advertising. Additional focused study on journalism and film..

Graduate Certificate, Data Analysis & Visualization

Education record

Activities and Societies: 18 Wheelers Acapella