Alexandra Jerrebo Email & Phone Number

Malmö, SE

Malmö, Skåne, Sverige

• Tech & Consulting company, B2B
• Member of the Group Leadership Team.
• Accountable for formulating and implementing a comprehensive branding and communication strategy, encompassing planning, development, and execution.
• Internal and external employer branding initiatives including developing EVP, values and messaging together with HR and Group Management.
• Project manage and promote collaborative research projects, internship programs, employee volunteer programs, workshops, energy management and internal training.
• Set and supervise corporate and employer branding methods and processes.

Malmö, Skane County, Sweden

• E-commerce company, publicly listed, B2B & B2C.
• Responsible for strategic oversight, planning, development, and execution of PR and communication initiatives within the organization.
• Developed the structure and framework of the PR and communications department, ensuring optimal organizational efficiency.
• Collaborate closely with HR on employer branding both internally and externally. Ensure continuous improvement through transparency and data-driven approaches, exemplified by the analysis of metrics such as ROI results.
• Implement employer branding campaigns such as internship programs, workshops, internal training.
• Created robust processes for Communications, Employer Branding and Investor Relations (IR), facilitating effective communication strategies.

Dubai, United Arab Emirates

• Real Estate company, B2B & B2C
• Member of the Group Leadership Team, contributing to key decision-making and strategic initiatives.
• Responsible for overseeing and managing branding and marketing teams across 8 countries spanning Asia, Middle East, Australia and Europe.
• Developed comprehensive Communication, Branding, and Marketing Strategies along with actionable plans to drive organizational objectives.
• Cultivated strategic global partnerships to enhance brand visibility, market presence, and business growth.
• Work closely with branding agency on both corporate and employer branding development for eight countries. Responsible for HQ's branding processes and policies.

Dubai

• Real Estate company, B2B & B2C
• Part of the Business Development department, contributing to strategic marketing growth initiatives.
• Identified and forged strategic international partnerships to expand market reach and enhance business opportunities.
• Developed and implemented innovative marketing strategies to achieve organizational goals and gain a competitive edge in the market.
• Led brand identity development efforts, ensuring a cohesive and impactful representation of new real estate projects in the market.
• Developed and executed effective marketing activation plans to drive brand awareness and customer engagement.

Dubai, Förenade Arabemiraten

Led strategic marketing initiatives for the merger of three football clubs, ensuring a cohesive and compelling brand identity.Orchestrated the project management aspects of stadium enhancements, overseeing timelines and budgets.Collaborated with cross-functional teams to execute stadium improvements.Demonstrated leadership in aligning marketing efforts.

Dubai

• Federal Aviation Organization, B2B
• Developed Annual Strategic Communication & Marketing Plans to align with organizational goals and objectives.
• Developed annual KPIs to measure the department's performance and progress.
• Lead external and internal communication initiatives and projects, including Marketing, Branding, Public Relations, Events/Conferences/Exhibitions, Social Media, Corporate Publications, and Internal Communications.
• Prepared Quarterly Trend Reports and Analysis, monitoring market trends and industry developments.
• Developed and ensured adherence to departmental and interdepartmental Policies & Processes.

Dubai

• Provided advice to management in devising and implementing effective marketing and communication strategies to ensure consistent and accurate communication with all stakeholders.
• Planned and managed the annual budget of the Communication Department, including Operational Expenditure (OPEX), Capital Expenditure (CAPEX), and Strategic Expenditure (STRATX).
• Developed, implemented, and ensured compliance with operational procedures and policies within the Communication Department.
• Maintained a strong and impactful brand image for GCAA through the execution of targeted and engaging campaigns.
• In charge of project management for key events that exemplify and effectively communicated the organization's brand values, such as the Aviation Investment Summit, Dubai Air Show chalet, and Women in Aviation Conference.
• Managed the tendering processes, including RFP, evaluation and selection of vendors or service providers.

Dubai, UAE

• Retailer/Humanitarian Affairs, B2B
• Created and implemented branding, marketing, and corporate communication strategies to enhance brand visibility and drive business growth with our main customers, mainly the United Nations and the Red Cross/Red Crescent.
• Profiling and brand building activities, including the development and execution of strategic initiatives to establish and strengthen brand identity.
• Responsible for product development activities, including market research, conceptualization, and strategic planning for new product launches or enhancements.
• Planning and execution of product launches and campaigns to generate awareness and drive sales.
• B2B marketing efforts targeted towards engaging and attracting business clients and partners, such as the United Nations and the Red Cross/Red Crescent.

Stockholm, Sweden

• Tech, publicly traded group, B2B.
• Lead rebranding efforts for the group company and its 10+ subsidiaries, ensuring consistent and impactful implementation.
• Developed and executed external and internal communication strategies to effectively engage stakeholders.
• Supported Investor Relations activities, including communication with shareholders, analysts, and the financial community.
• Served as the Project Manager for the development and production of Annual Reports, ensuring timely delivery and compliance with regulatory requirements.
• Utilized graphic design software such as Illustrator, Photoshop, and InDesign to create visually appealing and professional marketing collateral.

Stockholm, Sweden

• Tech, publicly listed company, B2B.
• Coordinated and implemented Nordic strategies for marketing (B2B, B2C) and PR projects/activities.
• Provided marketing and PR advice to management in Europe/Nordics.
• Project coordination of marketing events, launch activities, branding, fairs, and conferences in collaboration with media firms, digital media agencies, and PR houses.
• Held budget responsibility, including planning and administration of the PR budget for the Nordic region.
• Managed all digital communication and social media activities in the Nordics.

Abu Dhabi, United Arab Emirates

• Energy & investment industries, publicly traded, B2B. External communications:
• Established the marketing and communication department in the UAE.
• Created branding, marketing, and PR strategies, implementation plans, and rollouts in Canada, Ghana, Morocco, the Netherlands, Scotland, and the UAE.
• Developed and implemented an external communications/public relations strategy, including marketing, branding, and reputation plans.
• Liaised and built relationships with stakeholders and media.
• Collaborated closely with the Investor Relations department, project managed the Annual Reports.

Helsingborg, Skane County, Sweden

• Provider of cargo and load handling equipment, B2B
• Managed the procurement process for engineering equipment required for ship-unloaders in ports worldwide.
• Oversaw the purchasing chain, including issuing requests for proposals (RFPs), evaluating pitches from suppliers, and issuing letters of purchase (LPOs).
• Maintained and improved client relations by ensuring effective communication and addressing any concerns or issues.
• Collaborated with internal stakeholders to understand equipment specifications and requirements.
• Conducted supplier evaluations to ensure quality and cost-effectiveness of the equipment.

Helsingborg, Skane County, Sweden

• Manufacture of electrical and electronic devices, B2B.
• Provided translation services for company business plans, manuals, handbooks, and CSR documents, translating between Swedish and English.
• Conducted thorough editing and proofreading of translated documents to ensure accuracy, consistency, and adherence to language conventions.
• Ensured that the translated content effectively conveyed the intended message while maintaining the tone and style of the original text.
• Conducted extensive research and utilized relevant resources to ensure accurate terminology and industry-specific language.
• Maintained confidentiality and adhered to professional standards and ethical guidelines in handling sensitive and proprietary information.

Ankara, Turkey

• 2006: UNDP consultant in Kashmir, Pakistan2006: UN OCHA trainee Ankara, Turkey
• Prepared a country profiles for the United Nations, covering political and humanitarian affairs along with relevant facts and statistics.
• Reported and conducted research for the UN's news service, with a specific focus on humanitarian affairs in nine Asian countries, including extensive coverage of Pakistan.
• Conducted daily interviews with government officials, media representatives, organizations, and the general public to gather insights and perspectives.
• Contributed photographs to accompany news stories, enhancing visual storytelling and adding depth to the reporting.---2002-2007: Board Member of UN Sweden, Helsingborg (Sweden).

Copenhagen, Capital Region, Denmark

• Conducted comprehensive research and reporting on topics related to development and sustainability in the context of global multicultural and demographic changes.
• Explored the interconnections between development initiatives, sustainability practices, and the impacts of multiculturalism and demographic shifts.
• Examined the intersection of design principles, engineering solutions, and their contributions to addressing global challenges in a changing multicultural and demographic landscape.
• Analyzed case studies, data, and relevant literature to provide insights and recommendations on integrating development, sustainability, and multicultural considerations into design and engineering practices.
• Presented findings and recommendations through reports, presentations, and other communication channels to stakeholders and decision-makers.

Masters Degree, International Relations

International Relations Human Rights Peace and Conflict Science Media and Communication

Investor Relations Communication

Graphic Design: Photoshop, Indesign, Illustrator

Natural Disasters And Risk Management Course

Fine Arts

3 month course, 2001.

Management Skills Course

Business Economics And Management Course

Diploma, Air Transport

Air Transport Fundamentals

Diploma Of Education, Digital Marketing, Seo, Sem, Vg

SEO, SEM, Google Ads, Google Analytics

Certificate, Board Knowledge For Limited Companies / Styrelsearbete För Aktiebolag

Board knowledge for limited companies / Styrelsearbete för aktiebolag