• Conducted a comprehensive competitive landscape analysis of diagnostic devices measuring women's ovarian hormones complete with mechanism of action, price points, and scientific literature reviews for each diagnostic device on the market to facilitate decision making for which diagnostics to use for lab research• Created a social media communication strategy to support the lab's mission of disseminating accessible scientific information about women's health; created a framework and schedule for content and 1 year of women's health content for the lab

After deciding I wanted to be part of a team developing innovative health products, I paused my product management career to jump into the biotechnology industry. I took a year of prerequisite science courses culminating in biochemistry and organic chemistry before being accepted into the USC Keck School of Medicine Master of Science degree program in Translational Biotechnology through the Department of Translational Genomics. I am now leveraging my background in marketing and product development with my understanding of genomics to help companies commercialize the next generation of impactful health diagnostics and therapies.

Conducted market and competitor analysis of microbiome industry and presented insights directly to CEO. • Led customer research to identify customer needs/pain points: Interviewed 14 industry experts spanning 8 industry sectors to gather customer insights and market information• Conducted market and competitor analysis of microbiome industry and presented insights directly to CEO• Research efforts resulted in identifying previously unconsidered market application in the fermentation sector to direct marketing resources

Responsible for product management across the lifecycle of Four Winds Interactive’s market solutions, a portfolio of 5 products generating ~$1 Million in ARR with web and mobile platforms for easy updates.• Responsible for leading major SaaS product launches from concept to commercialization across cross- functional teams • Acted as the Scrum product owner for a team of developers and designers• Led customer research and Voice of Customer activities to develop product requirements: Designed and implemented customer interviews, surveys, and in-person user testing• Coordinated product launch activities across sales, implementation, marketing and finance teams including product trainings • Worked closely with marketing teams to create messaging, positioning and collateral for products • A notable launch surpassed sales objectives 140% in a 12 month period• Conducted pricing research which resulted in company-wide pricing model changes

Led product-to-market operations for Seat Hoody, now sold via Amazon.com. Over 5,000+ Seat Hoodys sold.

Led customer research and marketing for Hidrate, Inc. culminating in a $627K Kickstarter campaign.• My team raised $627K in preorder sales from 8,015 backers on Kickstarter• Techstars + Sprint Accelerator Class of 2015• Led human-centered design principles to spearhead mobile app design, IoT connected water bottle design, and marketing on a cross-disciplinary team of software + hardware engineers and graphic designer through our Kickstarter• Conducted over 100 consumer interviews to identify target market and specific needs, values, goals, habits, social media behavior, and influencers in that market• Translated customer insights into UX/UI and hardware product requirements with engineers and designers, and then iteratively tested designs with users• Translated customer insights into brand messaging and marketing tactics, driving $627K in preorders• Created website landing pages and social media campaigns to test price points and validate consumer need• Responsible for segmenting consumer groups, and writing copy tailored to each group, for email campaigns delivered to 20,000+ people, driving thousands in revenue

My team of three traveled 6,000 miles throughout India researching how to implement compost systems at scale. Our efforts concluded with an insight report for the compost company, Waste Ventures.• Painted a picture of the current composting environment in India through interviews, pricing research, and compost manufacturing visits • Identified pain points in Waste Ventures' employee operations and gave feasible recommendations for improvement

Elected CEO of a pilot program to explore a solution designed to keep dementia patients safe. The project culminated in our team securing a distribution contract to sell a technology solution in North America. • Led a pilot program for a technology that prevents dementia patients from accidentally wandering away from home• Conducted user and market research to understand patient pain points and identified viable technology solution• Leading a team of 12, my responsibilities included market research, strategy planning, facilitating collaborative brainstorm sessions, individual performance meetings, and helping team members overcome obstacles

Created and executed a marketing campaign for CLIF Bar’s sustainability initiative to promote biking instead of driving. The most popular event included a bike-powered blender to make smoothies!• Planned and implemented 8 different creative events around University of Minnesota, Twin Cities campus resulting in over 5,000 in-person brand impressions• Responsible for engaging students with CLIF Bar's message at each event• Created and managed the project budget • At the culmination of the project my team and I were invited to CLIF Bar headquarters where we presented our campaign to CLIF Bar executives

Developed email campaigns while earning study-abroad credits for global marketing strategies.

Lettered on balance beam freshman year.

Co-organized HopeDay Festival for HopeKids, an organization for children with life-threatening illnesses. The event was a success with 2,000 smiling children and their family members in attendance.