Alexandra Krakoff Email & Phone Number

Boston, Ma, Us

Boston, Ma

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Boston, Massachusetts, United States

New York, New York, United States

Led multi-platform influencer marketing campaign initiatives for a leading US consumer mobile carrier. Managed a team of 15 influencers for client’s Q4 2020 campaign and prepared weekly performance reports. • Q4 2020 Campaign surpassed all projected KPIs and achieved an additional 2K click-throughs to the 5G Home landing page.• Developed social media directory guide detailing platform-specific nuances, tips for best performing content, and guidance on leveraging the power of influencer campaigns.• Created a series of client-facing infographics covering mainstream social media platforms (Facebook, Instagram, Twitter, Snapchat, TikTok, Pinterest, YouTube, & Twitch). Identified insights regarding user behavior by platform and key opportunities for clients to engage with target audiences.

Greater Boston Area

Increased brand awareness through social media management of content planning, creation, and execution. Drove lead generation program for targeting new market opportunities. • Launched paid ad campaigns in collaboration with recruitment team targeted to distinct audiences to attract applicants for open field agent positions. Field agent hires increased 30% month over month. • Created TCShelfie photo contest email campaign, distributed to 660 active field agents and achieved a 55.4% open rate with agent participation from 7 different customer programs. • Oversaw development of CBD retail advisory board in collaboration with CEO Gina Ashe by identifying qualified experts and spearheading outreach with positive response from all 6 contacted individuals.

New York, New York

SaaS client advisor. Advised 300+ new clients to instill best practices for usage of business media intelligence product suite including the creation of Boolean search queries, analytical reporting, and information dissemination tools.• Increased software subscriptions, from $5K to as much as $110K, by collaborating with client success division to identify account growth potential and evaluating needs for clients.• Migrated 450+ New York clients from legacy system to new platform to improve client productivity.• Accelerated NY area migration project (from 84% to 97% complete - 13% delta) ahead of schedule by developing a system to identify roadblocks and create solutions with the engineering team.

New York, New York

Conducted market specific analysis of digital strategies that provided actionable, data-driven insights, and recommendations on a brand’s digital performance. Analyses performed across site & e-commerce, digital marketing, social media, and mobile. Developed a digital strategy road map for retail and luxury members by analyzing the 1,250+ data points behind L2’s Digital IQ Index. Responsible for watches & jewelry clients by managing ad hoc consulting requests and tracking relationship interactions. Contributed to the production and publishing of research. Authored recent Luxury: Customer Service Insight Report, with findings covered by notable media outlets. Demonstrated availability to operate both proprietary and third party technology tools.

New York, New York

Developed in-depth analysis of digital performance of brands and e-tailers across various industries (including retail, watches & jewelry, beauty, and alcoholic beverages) for member-based business intelligence service. Leveraged L2 benchmarks of digital competence to deliver analysis of winning strategies to improve brand performance on e-commerce platforms such as Amazon, JET.com, and ULTA Beauty. Demonstrated proficiency in Microsoft Office (Word, Excel, and PowerPoint) as well as Salesforce.com for client management and activity tracking.

New York, Ny

Exposure to the role of digital marketing and media within a large retail company. Analyzed the digital and social media strategies of competitor brands. Invited to present findings to President of LOFT Marketing. Identified opportunities to enhance client satisfaction. Participated in a 10-week long intern group project presented to the ANN INC. executive board.

New York, Ny

Analyzed consumer behavior and travelling patterns of Russian and Japanese consumers. Conducted comparison of competitor brands within target local markets. Researched digital opportunities for brand growth by using social media platforms. Operated various computer programs including: Paxsmart, Generations, and Air4cast.

Westport, Ct

Exposure to the inner workings of a media strategy and marketing company. Assisted in the compilation and organization of media plans. Learned how to operate various computer programs including: Kantar Media’s AdSpender, Magadvisor, and Salesforce.com.

Westport, Ct

Assisted and advised clients at LOFT. Offered styling tips when selecting merchandise for clients and maintained a well-organized floor set.

Westport, Ct

Exposed to all aspects of retail operations including buying, inventory, shipping, point of sale, customer service, and display. Organized stock and merchandise; created visual displays of merchandise; setup designer trunk shows; and attended to customers/clients.

Master Of Business Administration - Mba

Concentration: Marketing

Master Of Science - Ms, Digital Innovation

Bachelor Of Arts (B.A.), International Relations And Affairs

Concentration: Contemporary Societies and Culture Minors: Art History and Sociocultural Anthropology

Education record

Activities and Societies: Field Hockey and Lacrosse