Alexandra Lang Email & Phone Number

San Francisco, California, Us

San Francisco, Ca, Us

Channel lead on Sales Enablement + Business Product Marketing

San Francisco, Ca, Us

-Promote and manage relevant thought leadership, company announcements, and content updates on Tubi's owned LinkedIn page targeted to the B2B Audience. Tubi's LinkedIn page serves as an always on-platform to engage with key clients and prospects.-Responsible for building and executing sponsorship packages for Programming Events (i.e. Shark Month: Bitefest, Terror on Tubi, & Holiday Hits) + Tubi Originals throughout the year.-Design and update sales collateral including pitch materials, case studies, audience insights, sales presentations, and one sheets for Tubi's products and Ad Solutions. -Lead and create custom RFP responses for Tubi's Sales Team.-Responsible for researching market trends and competitor activities providing sales with updated competitive intelligence and positioning. -Work cross-functionally with a variety of internal teams including Tubi's Content Team, Media Strategy Team, Account Management Team, FOX Entertainment Sales and Marketing Teams, and Tubi's Sales Team.

New York, New York , Us

Pitched integrated marketing opportunities across Comedy Central, CMT, Nickelodeon, MTV, VH1, TVLAND, Paramount Network, and Awesomeness TV. Developed programs across linear, digital, social, influence, shopper, branded programming, podcasts, and experiential platforms.- Managed over 60 client-facing RFPs across the Pitch Team and worked across key categories such as Retail, Toys, Apparel, Auto, QSRs, Pharma, and Beauty. - Served as the initial point of contact for Ad Solutions to brief and collaborate with the Activation, Creative, Talent, Insights, Production, and Media Teams. - Coordinated the ideation and development of convergent campaigns.- Developed sales materials for Ad Solutions and go-to-market messaging. - Established that the goals and objectives of the client’s specific campaigns and leveraged Viacom’s core solutions.- Interfaced with clients and internal partners to present concepts.- Assembled case studies and wrap reports for completed projects.- Ensured that ideas delivered by the team aligned with client objectives and budgets while pushing the envelope of creativity and innovation.- Stayed abreast of industry trends, competitive positioning, emerging platforms and new technologies.*Note: Viacom and CBS merged in December 2019. I was hired at Viacom.

Des Moines, Ia, Us

Worked on Essence, People.com, Sports Illustrated, Time, & Fortune. - Managed all aspects of the pre & post digital sales process including media plan creation and execution for client pitches.- Built digital media plans and client presentations across specific advertising categories.- Closely monitored campaign delivery and provided data, insights, and solutions. - Led brainstorm sessions to collaborate with marketing and sales to grow advertising revenue across all digital platforms. - Managed campaigns and partnerships with Facebook, Twitter, Instagram, and Snapchat to provide metrics and insights.- Upsold placements such as sponsorships and takeovers as strategies to create additional revenue streams.*Note: Time Inc. was acquired by Meredith Corporation in February 2018. I was hired as an Account Manager when Time Inc. was it's own company.

New York, Ny, Us

Integrated Sales Planner at TBS and TNT - Turner Entertainment Division.- Contributed to Upfront and Scatter $50M marketplace negotiations.- Partnered with the marketing team by planning client events and built industry relationships. - Built Linear, Digital, and VOD plans for TBS and TNT taking into account inventory guidelines. - Participated in Turner’s prestigious Planner School Program and presented a client pitch. - Planned strategic ideas on how to re-imagine television by putting the consumer first. - Created an interactive one-sheet resource for the larger go-to-market sales team.*Note: I was hired at Turner Broadcasting which is now WarnerMedia

New York, Us

Ad Sales Assistant for The Food Network and Cooking Channel.- Supported Account Executives by processing ordered plans, allocations, and EDI’s. - Resolved discrepancies and attended agency meetings.- Maintained client/agency files and account information. - Interfaced with other sales offices across the country and the traffic department on all orders to ensure that commercials aired correctly.*Note: Scripps Networks Interactive is now Discovery Inc. I was hired when Scripps Networks Interactive was it's own company.

London, Gb

- Managed clients’ weekly media weight, tracking, allocations, and locked units into premieres/finales. - Compiled posts, and handled daily DDS operations and tasks that drove results for clients. - Worked within the National Broadcast Group on Prime, Cable (including sports), and Syndication for clients such as Subway, Diageo, Wyndham Hotels, Sargento, Realogy, etc.

- As a fulltime assistant teacher for a Montessori school, my role was to guide children ages 3-5 to work independently in the classroom. - Other duties included teaching children about the alphabet, giving lessons on practical life, sensorial lessons, science, math.- Supported the lead teacher with preparing classroom materials.- Participated in faculty and community events that supported the school's mission.

Boulder, Colorado, Us

- Worked with the CU Alumni Association to help with pre-game events which were held on the CU Boulder campus prior to football games. - Duties included setting up and decorating the parties, selling tickets, engaging and interacting with CU alumni, and cheering on the CU Buffs.

New York, Ny, Us

- Designed a marketing plan for the non-profit organization, Big Brothers and Big Sisters.- Assisted the Director of Agency Communications by completing day-to-day tasks, collaborated with members in other departments, and worked on a team project with other interns in Boulder and Miami.

- Assisted the Marketing Team by providing merchandising concepts and value-added programs; also developed special-event plans for product programs.- Organized and applied research results, and created reference and sales materials for events at various ski resorts.

Bachelor Of Arts, Communication & Sociology

High School Diploma