Alexandra Lomas Email & Phone Number

San Jose, Ca, Us

Sunnyvale, Ca, Us

Hand selected to join a brand new team, integral to furthering the business and marketing goals, and chosen to lead a highly collaborative and cross-functional campaign team tapped to build consistency in messaging and strategy across the portfolio. Bridging creativity, analytical skills, and market knowledge to develop and implement coordinated global marketing campaigns to deliver marketing qualified leads to the sales organization.Work closely with product marketing stakeholders to define clear and measurable goals, and follow through with regular reporting on performance, key insights and recommendations.Responsible for developing comprehensive marketing strategies against allocated budget outlining the key messaging, channels, tactics, and timelines to achieve the desired objectives.Collaboration with internal and agency teams to develop compelling content, visuals, and messaging that resonate with the target audience and align with the overall brand identity.

Sunnyvale, Ca, Us

As lead of Brand Strategy at Juniper, much of my job is drawing connections across the different parts of the organization and leading initiatives to bring alignment to projects in order to prioritize business needs and drive value for the company with a united voice and identity. I lead research with many different groups to quantify and support hypotheses, and drive strategic and meaningful decisions. The groups that I work with and projects that I support range greatly from week to week; from driving product naming, developing key messaging to support marketing and sales initiatives, building an identity for recruitment in diversity and inclusion, leading sponsorships to drive internal adoption of the company's mission and so much more. The enjoyment comes from collaborating with an amazing team, finding inspiration in challenges, and keeping it interesting with a constant stream of meaningful work to roll up your sleeves and do!- Builds scalable and effective brand strategies driven by competitive whitespace positioning- Conducts audience, culture, and competitor research, to develop insights used across product marketing teams, talent development & acquisition, product roadmap development and field marketing teams- Passionately drives projects to empower internal change, a sense of community, brand loyalty and team equity for inclusion & diversity- Partners with creative teams (internal and agencies) to scale and differentiate Juniper's messaging to gain awareness, affect perceptions and drive pipeline- Builds strong relationships with executives cross-functionally in a matrixed organization and seen as a positive leadership presence within the organization- Comfortably leads discussions and presentations on data-driven strategy decisions and brand health to drive business results

Sunnyvale, Ca, Us

Working within the Brand Strategy and Creative Team, I have been called the "Swiss army knife" of our group. With a cross section of creativity, project management and a stickler for brand guidelines, I work across organizations to build a strong brand identity. Often called on for being a scrappy creative brain, willing to roll my sleeves up and get things done, tasked to flex into uncharted territories and brainstorm solutions that may not have clear paths.Within any given week I will juggle most of the following:- A link between creative agency, 3rd party vendors and internal content owners- Collaborating with Global teams to ensure brand consistency across all touch points- Art Direction and project management of creative and messaging within brand campaigns- Defining process and strategy of product naming and running creative process of strategic ideation- Driving the build and defining of brand guidelines- Reviewing and developing partner marketing materials, determining co-brand strategy across range of partner sizes and markets- Managing a small but mighty team of internal and external designersMost recently, Juniper has gone through a corporate rebrand through which I played an integral role in developing strategy, participating in iterative testing for market perceptions of the new brand, creating a global roll out plan and hosting workshops to gain understanding, accountability and buy-in across the company so that every touch point a customer has is a unified Juniper experience. One of the most interesting projects that we have done as a part of this rebrand was helping to define the point-of-view and look & feel of our Diversity & Inclusion team. They wanted to have a unique voice, that communicated their important message addressing today's challenges of diversity in Silicon Valley tech, while still promoting the greater Juniper brand. What came out of this exploration was an inspiring and evocative platform.

Sunnyvale, Ca, Us

Saratoga, California, Us

Coaching a team of 30+ young girls was never something I thought I would want to do, but now having this experience I would not trade it. I choreographed dance, flag and blade routines for both musicality and visual appeal. I organized year long schedules, managed assistants as well as student leaders. My goal as a teacher is to teach life skills first and foremost, responsibility, team skills and of course learn a few new colorguard/dance skills and coordination.

CLAi produce exceptional corporate, indie film, social documentary, broadcast television, advertising, marketing, PR, and music video projects of all budgets and complexities for all sorts of clients and production companies here in the San Francisco Bay area, nationally and internationally. Using the efficiency, flexibility and sheer quality of the 5k RED Epic Digital Cinema system they consistently create outstanding productions – programs that motivate, entertain and drive viewers to action, programs that work, whatever the complexity or budget. Alexandra's responsibilities at CLAi included, but were not limited to: video editing, color grading, basic motion graphics, audio sweetening, sound design, title sequences, RED camera workflow, RAW workflow, RED Cine-X, Final Cut Pro, Avid Media Composer, Photoshop, After Effects, web design, graphic design, database management, video production, documentary work, broadcast work, advertising spots, trailers, promo web videos, production coordination, office organization, social media, marketing, etc.She was the number two "man" at CLAi for over three years and played an integral role in every project that came to the boutique team. She had the privilege of running point on several projects, building relationships with clients and helping to craft stories and bring them to life. She started at the company as an edit assistant straight out of college and under the tutelage of Chris Layhe learned her true potential as a double threat editor and colorist. She also had the opportunity to learn to take on the role of small producing roles, assistant directing and was more often than not the eyes and ears for Chris when he was out of pocket on a shoot. She proved her value time over time with high quality results, a personal touch with clients and the ability to think creatively on the fly.

Us

video editing, EPK footage, behind the scenes featurettes, rough cuts, online broadcasting, edited full length interviews, internet research, B-roll, Final Cut Pro, graphic design, social networking

San Francisco, Ca, Us

education videos, online videos, DVD Studio Pro, built interactive DVDs, Final Cut Pro, transcribed interviews, edited interviews, built graphics, lower thirds, rough cuts, internet research, b-roll research, EPK footage, running teleprompter

Master Of Business Administration - Mba

Ba, Film (Production Concentration), Fine Arts

Business, Management, Marketing, And Related Support Services