Lead all internal and external communications for the Senior Vice President of US Commercial Sales at Cisco. Strengthen leader’s messaging platform and position across Cisco and the industry while acting as a strategic business partner to the Strategy & Operations team for the broader organization. Create collaborative content for the greater impact of the sales team, distributing it through multiple channels for increased visibility and influence. Work alongside Cisco Americas communications peers cross-functionally to drive alignment in messaging, strategy, and implementation. Provide expertise and insight on quarterly business reviews, marketing demand gen events, sales team enablement initiatives, and operational workstreams.

Managed internal & external communications for Americas Partner Sales. Created presentations, messaging, and supporting materials for the Vice President in role. Curated speakers, content, and designed presentations for All Hands meetings & special events (Partner Summit, IMPACT, Cisco Partner Executive Exchange, Cisco Live, Partner Sales Kick Offs). Managed social media platforms for Vice President in role, sourcing relevant content & writing original material for engaging posts. Acted as an advocate to bridge communications gaps within the organization, supporting improvement based on team & partner feedback & acting creatively where necessary. Lead & executed on organizational strategies connected to People & Communities goals including new hire onboarding, the creation and execution of an inclusion & collaboration strategy, and team enablement. Worked cross-functionally to execute on robust project portfolio including special events logistics & collateral, SalesConnect Hub strategy & redesign, enablement frameworks, and ad hoc organizational requests centered in communications & events execution.

Working in close collaboration with internal teams & agency partners, planned & executed data-driven campaign strategies for multiple channels including email, SMS, and direct mail in alignment with promotional calendars & offer strategies. Focusing heavily on CRM & Loyalty in the retail realm, managed & updated email triggers & batch emails in close partnership with SalesForce. Partnered with internal teams to facilitate innovations in client multi-channel strategy including database recommendations, models, KPI reporting, and automations to better understand & drive program performance.

Focused on clients within the nonprofit sector including national children’s hospitals, global healthcare causes, humane organizations and food banks: planned & implemented fundraising program strategies within FY budget confinements. High-level project management & analytical planning based on client projections & actual performance. Oversaw Account Coordinators & created engagement via personalized growth plans. Worked closely with clients, copywriters, creative, and production teams to ensure seamless execution of all projects. Facilitated all planning meetings & organization of relevant materials. Managed all campaign report updates, analysis, and program testing results for client presentation.

Acquired a deep knowledge of brewery history & brewing processes including machinery, ingredients, and specific brewing methods and developments. Cicerone Certified Beer Server and proud Drinker of Real Beer.

Developed & executed monthly project management milestones including creative direction for marketing collateral (web, print & direct mail), management of client relationships, monthly reporting & analysis, implementation of strategic campaign changes, facilitation of database tools, data proofing, and year-over-year debriefing of revenue goals & challenges for clients. Autonomously managed all vendor relationships, production schedules, list compilation & integrity, and new hire training for employees relevant to the department. Casino database marketing focus along with brief experience in for-profit hospital collateral & database concepts.

Stimulated membership participation in club activities through the implementation of print and digital media marketing. Created tailored menus for events and managed onsite kitchen budget and food costs. Created a system of e-mail marketing, direct mail and social media management that had never before been present, as well as providing a full technical guide to the ins and outs of the position upon making the decision to take on other endeavors.

Heavy customer service focus: tracked and reported on fuel services & sales, managed incoming flight schedules & associated logistics for pilots & FBO clientele.

Corporate B2B sales in the women’s clothing industry. Knowledge of garment dyeing, distribution, textiles & wholesale marketing. Designed a content strategy focused on driving more traffic to the e-commerce platform.

Heavy sales & customer experience focus. Learned & practiced introductory management concepts proprietary to Enterprise. Recognized as a top area seller of Enterprise service offerings.