Alexandra Papi Email & Phone Number

Romania & Greece

Bucharest, Romania

•Customized and implemented the Marketing & Commercial strategy•Reviewed ongoing marketing trends to integrate successful strategies into pricing strategy and business development efforts•Developed and implement a new business model- direct to consumer including Tenders Management-Public sector•Administered, reviewed, and developed contracts B2B, actively contributing to the establishment of a robust framework for managing contracts and partner bidding needs in the Romanian hospital - private & public•Advised management regarding emerging industry trends and best practices to improve operations•Established strong relationships, interacting with them to address the bidding requirements in the market and cultivating relationships to explore future business growth opportunities•Provided support and valuable insights for the construction of commercial policies, collaborating closely with responsible management for their efficient validation and implementation in the market•Directed work of multiple teams and assisted with meeting specific team project goals•Collaborate with various internal functional areas such as region supply, compliance, legal, finance, quality, regulatory affairs, etc., ensuring accurate forecasting, delivery, invoicing, credit notes, and local tasks related to commercial, trade, and supply requirements•Liaised with regulatory agencies to address audits, compliance issues and ongoing operational requirements•Identify cost-saving opportunities without compromising the standard•Improved employee skills and increased team value with new training opportunities and empowering leadership•Developed and offered support for reimbursement strategy•Created campaigns for increasing awareness for innovative solutions benefits -Implemented Omnichannel & Value-Added Solutions tactics•Developed Patients' Education apps•Covered Therapeutic areas: General surgery- Obesity, Oncology, Gynecology, Cardiology, Thoracic•People management: 3 direct reports

Bucharest, Romania

•Collaborated with cross-functional teams to define project objectives, scope, and deliverables•Develop detailed project plans, including timelines, resource allocation, and budgets in close alignment with General Manager and other relevant functions•Identified opportunities for using different channels and social media platforms to maximize target audience reach•Reviewed campaigns efficiency to assess success of each and progress against targets to proactively adjust strategies and assessed ROI on various marketing initiatives•Identified opportunities for process improvements and best practices in project management•Designed and executed Patients/Lay public Education Campaigns (Flu &Travel vaccines) •Developed cross-team strategies to align marketing initiatives with high-level business goals and aid sales and business support departments.•Helped expand consumer awareness and implement new audience targeting leads.•Implemented risk management strategies to mitigate project risks•Researched latest trends, competitors and target market habits for use in strategic planning•Coordinated workflows to elevate team performance and foster long-term success•Monitor project budgets, control expenditures, and report financial status to management•Established strong relationships with Patient Associations (COPAC): developing educational support for patients• Interacted actively with National Authorities regarding public health aspects (vaccination coverage rate & supply timelines & reimbursement for vaccines /cost volume agreement) • Proposed initiatives for crisis management as company press release• Represented the company for ARPIM & EFPIA Vaccines Working Group- new legislative and reimbursement framework for vaccination including Cost-Effectiveness Analysis & Studies• National Sales Manager interim (8 months-11 KAMs) •Covered Therapeutic areas: Vaccines, Infectious Diseases , Epidemiologists, GPs (Family doctors)People management: 5 direct reports

Romania

• Leaded development of Marketing strategy on different portfolios• Implemented Portfolio/Products optimization & prioritization • Guided & oversee development of annual marketing plans including product strategy, positioning, pricing strategy and marketing programs. • Seek & allocated necessary resources. Responsible for delivery on revenue & marketing spend targets• Tracked & reviewed systems, monitoring implementation, delivery on budget, if necessary, with corrective action plan. Train team in tracking response to major promotion & evaluating efficacy, cost/benefit for key marketing programs. •Actively participated in Strategic planning & P&L & Forecasting process•Defined development strategy for future business: long term new product pipeline & lead Product Development process. •Managed relationships with external marketing agencies and consultants to create and execute relevant market research programs for TV/Radio campaign.•Developed and implemented Patient Education Campaigns •Analyzed and assess Mylan’s portfolio integration in EU generated business cases and simulations for Leadership approvement•Fostered productive business relationships and promoted long-term growth opportunities.• In Licensing for innovative Portfolio-sedative/anesthetic• Therapeutical areas: Gastroenterology, Pediatrics, OTC, Diabetes, Oncology, Biosimilars, HIVPeople management: 3 direct reports

• Created marketing strategy, budget, tracked spending for new initiatives and measured Return on Investment (ROI).•Analyzed reports for results on different channels and made recommendations for areas of growth.•Design market research projects to assess customer attitudes to the current product range and new product introductions. •Analyzed performance of key marketing activities, creating detailed reports for distribution to upper management.•Assist with the development of the annual marketing plan and for controlling advertising, promotion and sales aids in accordance with the annual marketing plan.•Implemented innovative pricing models and revenue strategies, optimizing profitability•Responsible for preparing product forecasts, and constantly monitoring inventory levels held at central and interstate warehouses including liaison with production (locally and globally) to ensure supply timelines.•Liaise with the advertising agency regarding the product campaign including journal advertising, direct mail and conferences.•Pre -launch activities for a biosimilar product and active involving in reimbursement process.•Market Access skills: Obtained 1st reimbursement for a Biosimilar in Romania- infliximab (HTA dossier)• Tender business (Oncology Injectable) - find differentiators for tender booklet to avoid price erosion for hospital at counties level.• Education Campaign for HCPs: “How to communicate bad news to oncology patients” & "Have a look inside a generic oncology factory"• In Licensing Celltrion's Portfolio- Biosimilars - https://www.celltrion.com/en-us/home/index• Covered Therapeutical areas: Oncology & Rheumatology

•Developed and coordinated implementation of the local marketing strategy with all needed marketing tools, based on the product strategy to drive and optimize marketing funnel•Tracked process, sales, and inventory and managed operations to maximize returns•Achieved department targets with strategic resource allocation and schedule management•Liaised with regulatory agencies to address audits, compliance issues and ongoing operational requirements•Leded training and onboarding programs to assist new hires with meeting targets.•Advised management regarding emerging industry trends and best practices to improve operations•Contributed to marketing campaigns and promotional updates on social media platforms•Implemented incentive programs and process improvements to bolster underperforming areas•Fostered inclusive and progressive work culture to boost employee morale and overall satisfaction• Evaluated the market and identify areas with high potential, thus forecasting market demand in view of planned future product launches• Leaded the strategic planning for new product lines by penetrating new and existing markets• Represented the company and established and maintained close relation to key opinion leaders/decision makers in the therapeutic areas in order to reach a high level of cooperation•Developed and coordinated implementation of a new concept of Digital Marketing•Pre-launching activities for a golden standard product-metastatic melanoma treatment (Yervoy- ipilimumab) & Early Access Program•Covered Therapeutical areas: Oncology & Hematology People management: 6 direct reports

• For product lines, create and execute an annual release & retail strategy that merges the companies sales, operating income and market share growth expectations with proper market timing• Make Market Analysis, based on existing information (quantitative and qualitative)• Monitor the competitors activity and take actions based on this information• Forecast trends for the development of market and product portfolio• Generate new product concepts that fit within our company focus & strategy and meet our overall financial objectives. This includes compiling research to justify marketing strategy, creating financial models and championing products through all levels of internal & external approval• Create marketing plans & budgets for products and/or product lines, outlining the lifetime product strategy• Create and gain approval of the product P&L• Manage COGS and upfront creation costs to this approved P&L • Coordinate all tactical product release activities, including packaging, sales materials, research, licensing, development, creative services, operations, sales, accounting, legal, and PR• Work with sales to maximize revenue, market share and brand equity, and minimize inventory costs• Ensure that medical representatives follow the marketing strategy, providing the information necessary for decision makers • Identify and develop relationships with KOLs (Key Opinion Leaders) in order to develop the brand • Participate and organize Medical Symposiums, Congresses, Regional Meetings and other similar events • Provide periodical activity reports and results, as requested by the management• E-marketing: www.medcor.ro• Manage the food supplements portfolio –Ayurveda products-Pentavox (Cerebex, Dianil Penta, Livo Smilin,etc)• In Licensing Pentavox's Portfolio- Food supplements Ayurveda - http://pentavoxherbals.com/index.php• Covered Therapeutical areas: Diabetes & Food supplements

• Responsible for reaching sales targets (target was achieved quantitatively and qualitatively)• Responsible for keeping within the expenditure budget and proposing pricing strategies for products, depending on clients’ needs•Identify market opportunities• Provide competitor and market trend information• Participate in the preparation of tender documentation and project proposals• Create a client database and develop relationships with decision makers, establishing and further developing relations with physicians and pharmacists, meeting the highest professional ethical standards•Provide periodic reports on the activities carried

Health Technology Assessment Training - Ispor.Org

2009, Open University School Professional Management Certificate Management, Marketing, Human Resources,

Doctor Of Medicine - Md, Medicinal And Pharmaceutical Chemistry