Alexandra Parkin Email & Phone Number

Lima, Lima, Peru

Plan the brand strategy in conjunction with the local and cluster CVTs (core value team) to align efforts according to the Company's strategic and sales objectives.Lead the Peruvian and Ecuadorian markets through deep analysis and understanding of the insights, competitors and opportunities (3 brands for each country)Execute marketing activities to reinforce relationship with KOL to develop long-term relationships and understand market dynamicsCoordinate with creative agencies for the optimal event executionEnsure the P&L of each of the brands assigned Develop an assertive sales forecast (demand review) aligned to the market demand, complying with the MAPE indicators (KPIs)Responsible for coordinating with the different departments the training schedule for the sales forcePlan new product launches or new indications launches on the market.Support in Cluster and Regional virtual events.Annually plan the Long Range Financial Plan according to the patient model and annual growth expectationsStrategic relationship with KOL and stakeholders, scientific societies and main prescribersIdentification of local information needed in promotional materials and tropicalization of Cluster materials according to the needs of each country Review, adaptation, approval and distribution of promotional materials for the sales force timely

Lima, Peru

Execute marketing activities to reinforce relationship with KOL to develop long-term relationships and understand market dynamicsCoordinate with creative agencies for the optimal event executionEnsure the P&L of each of the brands assigned Develop an assertive sales forecast (demand review) aligned to the market demand, complying with the MAPE indicators (KPIs)Support in Cluster and Regional virtual events.Annually plan the Long Range Financial Plan according to the patient model and annual growth expectationsStrategic relationship with KOL and stakeholders, scientific societies and main prescribersIdentification of local information needed in promotional materials and tropicalization of Cluster materials according to the needs of each country Review, adaptation, approval and distribution of promotional materials for the sales force timely

Lima, Peru

Lima, Peru

Lead established product sales strategies (All Others)Support field sales in the development and execution of events (physical and digital)Champion in relevant places to the business, deep understanding of indicators to take actions that generate valueSupport in action plans based on the review of financial indicators and brand health.Tracking and analysis of the budget and present improvement plans to ensure efficienciesSupport in the processes of demand generation, Market share, and brand equityAnalyze sales trends with a multidisciplinary team to make the best decision for the brandNew product codification in clients

Support in Event executionsSupport in the development of strategy for Marketing and Medical AffairsSupport in the execution of the marketing planEnsure the business P&L, seeking efficiencies and tracking constantly the execution to avoid over expenditure and forsee a sav ing plan if neededLeadership in promotional activities and digital campaignsPre and post-evaluation of campaigns and launches

Lima, Lima, Peru

Follow-up to the strategy and development of new marketing campaigns In charge of leading the process of creating Newsletters and Digital Materials Monitoring of marketing campaigns, coordinate effectively with agency partnersIn charge of logistic events coordinationsCoordinación logística de eventos.Seguimiento de la implementación del PLAN DE MARKETING digital.

Bachelor'S Degree, Marketing

Activities and Societies: - Integrante del comite de imagen de la universidad de Lima - Participante de seminarios como: lo mejor del.

Education record