• Coordinate efforts of marketing and sales to ensure cost per lead, join, and ancillary revenue is on target• Created reports and dashboards in sales force to track specific KPIs and financials• Constantly monitor margins to ensure profitability while continuing to grow and scale up• Lead and develop team of directors to drive sales, customer service, and retention• Optimize sales and other systems and processes for maximum efficiency of sales process• Discover new growth and revenue opportunities while being mindful of our mission in order to grow, but not become too transactional with our service• Create and present reports, graphs, and other visual tools to effectively communicate our financial success to key stake holders such as the CEO and BOD.• Monitor and improve sales funnel timelines, retention, lifecycle duration, NPS scores, and referral rates.• P&L and budget setting and management of several millions of dollars in revenue lines

• Create reports and tracking tools to create long term, repeatable success• Network with local market and community for more touch pints and brand awareness• Collaborate on GTM strategy in a heavily competitive landscape of current and new offerings• Lead customer service team and development• Increased per client revenue spend

• Overhauled and grew fitness department from $300K to over $1 million while improving profit margin as well• Budget setting and execution of above industry average sales and service goals• Lead, develop, and educate team of staff • Created a streamlined onboarding process for new members/clients• Spent several years consulting with other JCCs in the country to scale up and forecast success after rebrand and/or rebuilds