Alexandra Parrish Email & Phone Number

Denver, CO, US

Irvine, California, United States

• Worked on consultant team responsible for improving performance at lowest-performing Ford dealerships and requesting those owners to forfeit their franchise where improvement plans are not met.
• Evaluated purchase agreements for franchise ownership changes, ensuring the changes met Ford’s profitability and market share requirements. Wrote executive summaries reviewed by corporate leaders to explain the benefit.
• Influenced strategic agreement and transition between buyer, seller and Ford Motor Company in New Dealer Acquisitions using business acumen and interpersonal skills.
• Developed reporting tools based on industry benchmarks to determine where clients have highest opportunity to improve profitability and customer experience.
• Developed annual business plans with clients to evaluate performance and areas of focus for growth in a competitive industry environment. Monitored plans throughout the year to benchmark performance and adjust where.
• Tracked Los Angeles and Orange County dealerships completion of program standards to ensure compliance in Ford’s inaugural Electric Vehicle program in a market at the forefront of this industry evolution.

Irvine, California, United States

• Created unique remote service process for 29 Los Angeles and Ventura County clients, in partnership with franchise business owners, to deliver convenient and flexible service options to meet changing customer.
• Managed and communicated key performance metrics of Los Angeles clients to Regional Management and Dealership Owners.

Seattle, Washington, United States

• Managed portfolio of 13 high-volume dealership client partners in the Oregon market.
• Delivered over 900 monthly vehicle sales and met market share targets through delivery of marketing plans, sales and operational process improvements, and monthly new vehicle wholesale sales process.
• Drove increases in Ford market share in highest growth territory of regional market through state market share data monitoring and incremental sales opportunities across key product segments.
• Delivered new programs across areas of Vehicle Sales, Inventory Management, Customer Satisfaction, Retail Ordering, and Incentive planning down to individual dealer level to ensure success for each client.
• Earned awards including 2021 and 2022 Zone Manager of the Year, 2022 Top 10% Ford Motor Company Zone Managers.

Seattle, Washington, United States

• Drove Seattle dealership owners to $20.8M of Ford retail and internal part sales and $44M Ford Part Purchases to service Ford customers and drive future investment in Ford vehicle cycle plans.
• Created business case for client investment in Mobile Service unit at cost of $100,000 to deliver service and repair solutions to customers at their home or place of business, using financial statement and expected.
• Managed service capacity studies across client service departments - reviewing financial statements, departmental expenses, technician production efficiency and pay plans, and online scheduling platforms to drive.

Columbus, Ohio Area

• Supervise a team of 60+ officials, scorekeepers and presided over two Ohio State Sport Club teams as a liaison between department and team.
• Meet with Ohio State club sport teams to resolve conflict and coordinate logistics of team travel and events.
• Officiate intramural softball and basketball games for OSU students, resolving conflicts and making decisions about play.
• Provide ongoing feedback to officials and scorekeepers about conflict resolution, game management, and professionalism.

Milwaukee, WI

Rockville, MD

• Researched marketing trends in a digital sphere and implemented research into company blog posts and articles.
• Collaborated with graphics team to edit and finalize the script for the Mary Kay 2017 Seminar Awards Show.
• Conducted image research to be used in client pitches at the beginning of the marketing campaign process.
• Participated in internal meetings with a lead account strategist to learn about the client presentation process.

Rockville, MD

• Planned daily schedules then adapted activities on a daily basis for thirty elementary school-aged participants and three high school camp staff.
• Resolved disputes between campers and counselors as needed, including conflict management with parents.
• Maintained communication links between Camp Supervisors, camp staff, and parents about daily activities, issues, and changes to day-to-day camp operations.