Alexandra R. Email & Phone Number

Wilmington, Nc, Us

Wilmington, North Carolina, United States

• Lead the planning, coordination, and execution of diverse museum events, including private functions, weddings, corporate gatherings, and galas.• Negotiate contracts and pricing, balancing client needs and museum goals while maintaining profitability.• Manage all aspects of event logistics, from venue selection and catering to AV setup, layout design, timelines, and vendor contracts.• Develop and implement sales strategies to drive revenue through event bookings, catering, and venue rentals.• Achieved a 320% increase in sales within the first four months, driving significant growth in event bookings and catering revenue.• Track revenue and expenses, providing senior management with detailed financial reports and analysis.• Collaborate with internal teams (Café, Development, Education, Operations, and Marketing) to ensure smooth event execution aligned with the museum's goals and resources.• Cultivate relationships with prospective clients and partners to secure bookings and enhance the museum’s reputation as a premier event venue.• Supervise and coordinate Café staff to ensure seamless operations during events and enhance the guest experience.

Brooklyn, New York, United States

• Event Management: Managed and executed the event lifecycle for 237 events, generating $4.1M in revenue in 2023.• Diverse Event Execution: Oversaw the successful execution of social, corporate, and sports events, ranging from small to large-scale gatherings, managing room blocks, meeting spaces, audio-visual needs, catering orders, and complex requests.• Cross-Functional Collaboration: Led cross-functional teams during event planning and implementation to ensure successful execution and high customer satisfaction, contributing to the overall success of the hotel’s events.• Process Improvement and Time Management: Applied Six Sigma methodologies to identify process improvements and utilized excellent time management skills to enhance event execution.• Client and Vendor Relationship Building: Cultivated and strengthened relationships with new and existing clients and vendors through personalized service tailored to their event needs and expectations.• Revenue Enhancement: Leveraged sales experience to propose additional services for contracted events, successfully upselling and increasing revenue.

New York, New York

• Cross-Functional Collaboration: Developed and maintained cross-functional relationships to assist 12 Event Managers in the seamless planning and execution of events, from inception through post-event review.• Business Program Management: Mastered business program management systems to support event management and sales teams with administrative tasks and event execution. This included preparing coversheets, event orders, billing statements over $100K, and multiple event and vendor contracts.• Sales Analysis and Menu Optimization: Analyzed sales patterns of food and beverage products and collaborated with the Director of Operations and Executive Chef to implement a new eMenu through MI Sales Companion. This initiative promoted the sale of popular dishes and reduced supply costs by discontinuing less popular items.• Spanish Language Proficiency: Served as the primary liaison for Spanish-speaking staff members, vendors, and clients, fostering inclusivity and ensuring effective communication.

Charlotte, North Carolina Area

• Guest Upgrade Counseling: Advised hotel guests on available upgrade packages, earning recognition as the Top Up-Seller Agent for 9 consecutive months and achieving Top 3 status in the Reward Program Enroller category for 10 consecutive months.• Administrative Excellence: Excelled in routine clerical, secretarial, and administrative tasks, including customer assistance, data processing, sales transactions, and record-keeping.• Guest Assistance and Resolution: Assisted transient guests and corporate groups with last-minute changes and requests, addressed routine complaints, and managed billing disputes and resolutions.

Bristol, Va

• Supported CEO and Sales Team: Efficiently managed the planning and execution of trade shows and corporate events, including space design, venue selection, booking, contracting, budgeting, transportation, and food and beverage arrangements.• Managed Full Event Lifecycle: Coordinated all aspects of events, from pre-planning through event day execution and post-event activities, ensuring timely reporting and follow-up.• Built Strong Relationships with Sales Teams: Developed and maintained strong relationships with over 300 Regional Sales Managers and distributors, ensuring effective communication of key organizational updates, order statuses, event information, training schedules, trade show registrations, and product updates.• Managed Corporate Communications: Led the development and distribution of corporate communications, including press releases, event calendars, organizational charts, brochures, and ad designs. Facilitated communication and translation between the headquarters in Spain and the USA regional teams.• Oversaw Social Media and Marketing: Creatively managed social media channels, including marketing and advertising efforts, ad design, and surveys.• Enhanced Industry Visibility: Established and nurtured connections with key industry media, including magazine editors and trade show organizers, strengthening the company’s presence and industry reputation.