Alexandra Wilson Email and Phone Number

I managed the PR, marketing and advertising needs of various clients, including one of Perth's premier shopping centres, a financial group, an appliance retailer, and a racing & gaming body among others.- Pulling together all elements of advertising, PR and marketing campaigns to drive cohesive and compelling representation of my clients- Specific focus on PR projects to amplify seasonal campaigns, community engagement, sponsorships and events- Management of the full life of advertising, marketing and PR compaigns, from strategy and creative concept development through to rollout across various traditional and digital media, reporting and evaluation- Social media strategy - including monitoring of client pages and reputation management- Website and digital content management - using Wordpress, Campaign Monitor and Google Analytics primarily- Talent management - recruiting and managing relationships with various ambassadors and advocates on behalf of clients

Management of all UK based communications for G.H.Mumm and Perrier-Jouët champagnes, The Glenlivet single malt, Chivas and Royal Salute deluxe blended Scotch whiskies, including:- Creative strategy & brand development: Working closely with clients to develop and activate creative brand and communication plans, in order to drive engagement with target markets- Relationship management: Seeding in the brands with luxury partners, celebrities and key advocates to foster long-term relationships and partnerships- Press liaison: Sourcing and maintaining relevant media contacts from both editorial and commercial perspectives; negotiating editorial features with senior editors of national and international publications- Event development & management: Planning and executing both large and intimate press and consumer events from the ground up- Writing: Comprehensive client reports, press releases, marketing collateral- Social media activation: Planning, implementing and managing blog posts, Facebook, Twitter, Pinterest and Instagram activity- Sponsorship: Sourcing, negotiating and leveraging meaningful sponsorship opportunities within a benefactor and beneficiary role- Pitching for and securing new business, including the recruitment of The Glenlivet single malt, Chivas and Royal Salute deluxe blended Scotch whiskies in June 2012

- Direct support to director of leading boutique Perth marketing agency, managing a diverse client portfolio including business banking, national retailers and not-for-profit organisations- Managing corporate trade and consumer communications including writing and distributing media releases, letters and newsletters - Contributing to the development of strategic marketing plans and budgets- Media liaison; making cold calls, meeting and engaging new contacts- Coordination of product launches and expos from ground level- Market research