Alexandra Wilson Email & Phone Number

United States

Fort Valley, Georgia, Us

Fort Valley, Georgia, Us

-Leads brand experiential strategy working cross-functionally with partners on all events from conception to execution to drive brand awareness in key markets such as Los Angeles, New York, Canada, South Africa & Europe. -Increased global brand awareness by 40% in 6 months through innovative marketing strategies.-Leads content strategy for the brand by partnering with the social media director & team to curate campaigns that drive education and engagement which led to increased brand engagement of 25%.-Grew global brand visibility and engagement in 5 key markets by 20%, in 6 months, resulting in increased market share.

-Led cross-divisional partners in integrated go-to market plan to generate leads to increase sales & brand awareness globally by 25%, being names the #1 natural hair care brand in South Africa.-Partnered with sales team to create channel strategies across retailers globally to expand and optimize distribution which led to a 15% increase in the brand footprint.-Managed agencies and partners including briefing the influencer marketing agency, evaluating consumer research, and implementing global brand strategy and creative communication across key stakeholders to ensure brand goals.-Developed innovative and data-driven brand campaigns using digital ad, email, and social levers to deepened community engagement & elevate the brand experience.

-Worked alongside Brand Manager to develop and execute business-to-consumer brand positioning, messaging, creative development, media planning and buying, and channeled management focused on improving band awareness and maximizing consumer acquisition and retention for Company’s largest brand, Aunt Jackie’s Curls & Coils.-Increased Brand's profitability by 20% within 18 months from with a projected increase to 21% in the next year.-Increased Brand footprint, sales and developed strong brand partnerships with top retailers through trade marketing programs along with launch plans developed specifically per retailer, advertisements, social media and influencer push.-Led integrated marketing campaigns that included email marketing, organic & paid social media, influencer marketing, and OOH.-Provided digital strategy for website and all digital channel to improve consumer experience.-Managed team of internal and external contractors and agency.

-Created the monthly editorial calendar based on consumer research and social listening to strategically launch integrated content marketing campaigns that educated consumers on how to properly use the Aunt Jackie’s Curls & Coils products.-Developed and implemented social strategies across platforms including Instagram, Facebook, TikTok and Twitter to increase social engagement by 30%.-Supervised all aspects of social media interactions between customers and the company and ensured a positive customer service experience.-Recruited and managed influencers to create unique, educational and entertaining content that aligned with brand goals to drive social engagement and build brand awareness.

Brooklyn, New York, Us

Led a specialized team of professional writers and editors for the largest natural hair platform, NaturallyCurly.com, that reached over 3 million monthly users with 9 million monthly page views. A key member of the content team that curated stories, editorial themes and developed dynamic series such as "Texture Tales" and "Ask a Curl Expert" to provide quality content that drives authentic and informative conversations.Responsibilities:• Managed the content calendar (including, social, video and editorial) for NaturallyCurly.com to increase page views and new users to the NC website by 50%.• Worked closely with the e-commerce team to strategize 360 marketing campaigns and product launches to increase sales by 30% for the NC brand.• Managed relationships with brands and influencers to create innovative and strategic campaigns to drive over $300k in revenue in a fiscal year.

Austin, Texas, Us

• Managed 10 writers including providing content direction & editing support• Contributed monthly SEO optimized articles in WordPress amassing over 50,000 likes• Coordinated with marketing & design teams to create an overall positive user experience for over 3 million site visitors a monthKey Achievements: • Produces 30+ original articles in 1-month time frame • Coordinated the initial marekteting strategy for a new event series that serves college students• Produced and directed most engaging infographic in partnership with Ampro

Created and executed successful marketing strategies for clients, including developing and managing clients’ social media strategy and marketing plan. Wrote and edited content for social media campaigns, blogs and marketing materials. Designed, implemented, and facilitated annual marketing strategies for clients to drive revenue and brand visibility. Served as client spokesperson and was a key leader in issues, reputation, and crisis management. Key Achievements:-Secured several media placements for the 2016 GEAYA Juneteenth Pageant that doubled the attendance and amounted to $10,000 collected in donations-Lead the marketing and public relations strategy for Pitch Black hosted by MTMT50 that served over 150 people -Lead the marketing and public relations strategy for the 2017 Urban Health Expo sponsored by City of Austin Health & Human Services Dept that served over 400 people to raise awareness about mental healthPast work has included cosmetic brands, fashion boutiques, non-profits, and more

New York, Us

In my spare time I enjoy ..-Working with stand out companies and encouraging engagement with potential clients-Interacting with guests from all over the world who have a sincere passion for their products-Researching brands like REI, X Box , Chevy and SXSW and sharing the message to potential customers-Bringing high energy and positivity while engaging with guests at festivals, games, conferences and etc-Attracting potential clients to sign-up, register or gain leads to brands

San Marcos, Tx, Us

Observed media relationship building in correspondence and news release drafting. Promoted organizations key messages to encourage participation of events, surveys and meetings thorough platforms such as Hootsuite and Constant Contact. Managed Twitter and Facebook outlets for organization through daily monitoring of activity, pre-scheduled posts, and engaged with followers. Strategized and executed campaigns to raise awareness for community needs like the Leadership San Marcos “Locked Up for Good” fundraiser.