The Doux

Available at Walmart, Target, Sally Beauty, CVS, Walgreens + More! The Doux (pronounced DO) was created by licensed cosmetologist, Maya Smith. With 27-years in the hair game, she's a certified O.G. She's worked internationally with thousands of women of all hair textures, opened 2 salons, and racked up hella receipts styling more curls on her worst day than the average "influencer" touches in a year. The Doux is an award-winning brand of super-fresh, texture-focused solutions inspired by Maya's life as a stylist and her love for the Culture. Merging old-school flava with new-school science, she developed a range of simple, multi-functional formulas designed to put an end to the complicated regimens and conflicting information that are shattering your confidence. At the Doux, we keep it sucka-free by ignoring the yip-yap and fake ingredient hype. Instead, we show & prove by Douxing the work & taking you back to the basics. When you rock with us, you can be confident that every single product has been tested in our salon on real people with hair like yours. Our professional-quality formulas are rooted in real facts, verifiable science, decades of hands-on experience, and a whole lot of common sense. Our non-toxic, cruelty-free fragrances bring all the feels, transporting you back to some of your dopest memories. "I believe that your hair, no matter what letter/number you choose to identify, is perfect. I'm not here to fix you. I'm here to tell you the truth about what's really going on with your hair and to educate, equip & inspire you to love it unconditionally. DOUX YOU." - Maya Smith, CEO