I am not an award-winning creative director, nor was I a top-grade student at university. Still, what I lack in awards or grades I made up later on with a relentless mindset of hard work and ambition, driving impactful and strategical ideations for essential brand and marketing strategies.I am a creative and visual steward with over ten years of experience in generating innovative and impactful ideations for essential brand pillars such as strategy, communication, and design. My foundations are as a graphic designer, but what started as a journey through design materialised into a desire to want more, leading me to learn what I could empirically about Brand Strategy across all appropriate channels (On / Offline). During these last few years, I've had the pleasure of working with brands such as Coca-Cola, ABInbev Corona, Kelloggs, Pizza Hut, Samsung, and most recently Mezcal Amores, delivering and executing creative and strategic concepts in communication, brand positioning/building, and compelling storytelling. During my endless hours working at McCann, Ogilvy Redworks and Morfina, among other agencies, I acquired substantial knowledge of environmental and 3D design, brand activations, and shopper strategy, proving that being a designer has no boundaries. I'm still a graphic designer by heart visually enlightened by colours, shapes, and movements, believing Steve Jobs was right in saying, "Design is not how it looks and feels, but also how it works". Away from my profession, I am a football-mad Dad to a baby boy and two very active dogs. I love sports, to a point where I've utilised it as an essential tool toward becoming the leader I am today. I stand by three strong pillars when working as a team leader and builder: being thankful everyday, honest and respectful at all times, and never being afraid to fail. Lastly, I am a food lover at heart who loves the outdoors with my dosage of music ringing through my ears.