Alexandre Thomas Email & Phone Number

💡 83 % of financial services firms report an increase in their growth after undergoing branding efforts (2024 study).💡 97% of executives believe that a brand and its mission are important differentiators in the asset management industry (2021 study).🔎 Based on in-depth research and interviews with asset managers, the industry faces a few different challenges:* Sea of sameness.* The belief that investors decision-making is rational, it's mostly emotional (Yeung et al, 2023).* The value firms bring to investors lacks clarity and uniqueness.❓Why do these challenges exist ? * Very little differentiation and an over-reliance on strategies/returns to stand out.* Firms are intimidated by the challenge of tapping into the emotions that drive decision-making.* Each firm's solution to their ideal investor's challenges are unclear or vague.❓What will happen if nothing is done about it?* Becoming a commodity.* Low N.N.A growth and difficulties retaining target investors.* The perception that firms and investors goals aren't aligned.💊 With the help of asset managers, I co-designed the Brand Capital™ solution to solve these challenges → check it out in detail here : https://www.va-rig.com💥 Some of the benefits of having a strong brand:+25%: That's the average growth advantage companies with a stronger brand have over their competitors.-28%: That's the average reduction in employee turnover for companies with a strong employer brand.+26%: That's the average management fee increase an asset manager with a strong brand can achieve.⛺️ About meInitially aspiring to work in the financial industry, I began my career at an alternative asset management firm in Geneva, Switzerland.There I realised the sea of sameness that is the asset management industry. Most firms look the same and lack strong differentiators.Realizing my true passion was in the creative field, I then worked at an award-winning branding agency in London, where I had the opportunity to work with global professional services firms such as MSCI.After a rewarding experience there, I decided to start my own brand consultancy.Varig’s mission : to make branding less intimidating for asset management firms and help them become the obvious choice for their ideal investors through branding.👉 If you want to get weekly insights that demystify branding and show its impact for asset managers, feel free to follow me ! 💡