Parallax™

There's a paradox in venture. VCs look for founders with a defensible edge and for founder-market fit. They expect founders to have memorable pitches infused with storytelling and clarity. Post-PMF, they hold their founders to the highest standards with GTM and brand which becomes an important asset. And yet most VCs don't apply the same principles to themselves and the same level of scrutiny to building their own brand and defensible edge. The reality is : Founders and LPs, among other things, also expect these things in VCs. VCs aren’t simply investment vehicles. They’re firms in a competitive market with a firm-market fit to identify and a brand to build. VCs need to stand out and carve out a place for themselves by gaining clarity on their superpower, to strengthen deal flow & fundraising. We help firms do that. Parallax is how your perception of an object's position seems to change when you look at it from different angles. Brand is, you guessed it, all about perception. Our vision is to become the go-to branding partner for VCs around the world. No pressure...