Alexandre Anne Email & Phone Number

Ville De Paris, Île-De-France, France

Ville De Paris, Île-De-France, France

- Leading the Non-Endemic and Entertainment business verticals for Display, Video, Programmatic and Paid Search account management and operations. Providing vision, coaching and development for a team of 6 Account Managers.- Co-owner with the Sales Leader of revenue growth for top accounts and direct owner of the team KPIs on campaign performance, account renewal and product adoption.- Includes Toys, Theatrical & Prime Video Channels, Video Games, Automotive, Finserv, Telco, R&H.

Paris

- Managed and delivered against advertiser goals to drive and achieve revenue target for Display and Paid Search advertising, for top Toys, Consumer Products and Automotive brands. Performed in-depth data analysis to form and deliver actionable recommendations for both short- and long-term advertising strategy.

- Prototype internal tools for generating revenue-driving insights, launch and maximize adoption andimpact.- Act as product manager to partner tech teams by collecting and prioritizing product and user requirements, defining the scope and marketing release plan.- Developed and launched an Inventory Tracking Tableau dashboard and Account Management Playbook for providing proactive support to advertisers during the global pandemic, driving a$14.3MM upsell revenue impact WW.-… Show more - Prototype internal tools for generating revenue-driving insights, launch and maximize adoption andimpact.- Act as product manager to partner tech teams by collecting and prioritizing product and user requirements, defining the scope and marketing release plan.- Developed and launched an Inventory Tracking Tableau dashboard and Account Management Playbook for providing proactive support to advertisers during the global pandemic, driving a$14.3MM upsell revenue impact WW.- Drove productization of Amazon Sponsored Ads benchmark, leading up to 30% time saving in insight generation, with 80% of adoption across WW Account Managers. Show less

Paris

- Managed a portfolio of third-party advertisers, using business analytics expertise to proactively identify opportunities across and within accounts to increase revenue and performance.- Managed EU-wide scaled third-party seller support program, creating automated recommendations that span from search campaign creation to optimization and outreach process, increasing FR managed accounts from 120 to 800.- Scaled program WW, contributing to 65% of overall account coverage (+90K… Show more - Managed a portfolio of third-party advertisers, using business analytics expertise to proactively identify opportunities across and within accounts to increase revenue and performance.- Managed EU-wide scaled third-party seller support program, creating automated recommendations that span from search campaign creation to optimization and outreach process, increasing FR managed accounts from 120 to 800.- Scaled program WW, contributing to 65% of overall account coverage (+90K accounts), improving ad revenue penetration from 2.86% to 5.63%. Show less

Région De Paris, France

Lille