PALASSE is a digital strategy and social media agency based in New York City and founded by Alexandre Corda with a focus on luxury brands, architecture, design, and real estate. Past and current clients include Reddymade Architecture & Design, StudioCAHS, Rottet Studio, Rottet Collection, Alfredo Parades Studio, Buccellati Jewelry, Jacadi Paris, Bobby Anspach Studios Foundation, as well as new developments such as 11 Hoyt in Brooklyn, 108 Leonard Tribeca, 200E20th St in Gramercy, THE 74 on the Upper East Side.

Global communications agency focusing on design-led brands with offices in New York, LA, Shanghai, London, and Milan. Clients included: fuseproject by Yves Béhar, Calico Wallpaper, Paddington Square, Mareterra Monaco and L’Atelier Forte.

Founded and managed the digital marketing department at Optimist Consulting, overseeing 30+ clients and a team of six. Services spanned from overall digital strategy, social media management, content creation, campaigns, reporting. Past clients included: * Douglas Elliman, 3rd largest brokerage in the US – paid search strategy, social media strategy (national and regional), envisioned and implemented the company blog “Elliman Insider” as an SEO and brand awareness tool, along with newsletter approach, launched “Show & Tell” video program for agents, executed digital advertising campaigns for listings (search, banner, social media), agent training, collaborating on partnerships (NY Knicks, The Hampton Classic, Art Basel, Aspen Gay Ski Week, Wealth Report launch in LA, Boston), ongoing performance reporting (SimilarWeb, Google Analytics, Google Ads, Sprout Social) * E-commerce brands such as REVO and Melissa McCarthy Seven7 * Launching luxury shopping center Brookfield Place New York on social media (grand opening, retailer coordination, supporting key events, holiday campaigns, influencers) * High-profile real estate new developments such as the Waldorf Astoria New York, The XI by Bjarke Ingels, 53 West 53 by Jean Nouvel, 565 Broome by Renzo Piano, 130 William by Sir David Adjaye

Led marketing implementation in the US for multiple brands such as Girard-Perregaux watches, Buccellati jewelry, Inglesina, CT Scuderia: branding, social media, retail activations, press moments (Baselworld), identifying sponsorship opportunities and brand ambassadors like Nile Rodgers, Steve Nash, Captain “Sully” Collaborated on the opening of the Buccellati flagship on Madison Ave around an exclusive ‘Art’ jewelry collection, with an experiential installation, media relations, influencers, social media and advertising campaignEnvisioned and implemented the Strollers of New York 360 campaign for Inglesina collaborating with NYC mommy bloggers through a video and media campaign, culminating with an event to reveal a new collectionCoordinated website redesigns, ensuring SEO, UX, design and content to match clients’ goals

Piloted global digital strategy for Marc Jacobs Fragrances including coordinating the launch of Dot, implementing #MARCtheDOT social campaign, conceiving holiday campaign, collaborating with MJ brand, and measuring ROIConceived social and digital campaigns for clients Maurice Lacroix, Piaget, Caran d’Ache; this includes the partnership between Maurice Lacroix and Movember, as well as the Piaget Rose DayWorked on clients’ performance dashboards and provided market intelligence reports like the World Luxury Index Handbags and the World Watch Report, by analyzing quantitative data from Google and deciphering online trends.

- Managed online communities for fashion online retailer Medwinds and Miller Genuine Draft, including strategy, planning, content creation, ads and reporting (Sysomos, Google Analytics)- Managed the development of Facebook apps, working closely with account team, WebNarrative and client

- Managed and coordinated the development of websites for Gucci Group, John Lobb, Clemens and August, working closely with the client, designers and developers.- Participated in the design of the strategy for the social launch of MR PORTER’s website.- Conducted marketing research for the H&M Conscious Collection Campaign.

— Assisted in the creation of the “Brainscape” brand.— Conducted competitive market research.— Built the PR launch plan: media list and outreach.— Developed Brainscape French iPhone App.

— Led daily press reviews for the Prince Rainforest Project, Sears, Kmart and ServiceLive.com.— Conducted daily reports about Dun & Bradstreet competitors.— Created and managed media lists through Cision.— Took part in the Sears / Kmart Home Design Blogger Summit, included creating a ranking system for bloggers.

— Led project to build a complete catalogue of promotional and marketing material.— Responsible for the inventories of marketing equipment with follow-up of the marketing budget.

— Conducted market surveys for the launch of olive oil and wine shops, including benchmark of the current competitors. Defined the targeted customers (high or low correlation between wine and olive oil buyers).