PALASSE

PALASSE is a digital strategy and social media management consultancy founded by Alexandre Corda with a focus on luxury brands, architecture, design, and real estate. We partner with clients to create a 360-degree, creative, actionable digital strategy and oversee its execution via organic and paid social media. With roots throughout Europe and the US, PALASSE offers an elevated and custom path to digital. Founder Alexandre Corda has over twelve years of experience in digital marketing and social media, working in London, Geneva, Barcelona, Shanghai, and New York. Alexandre is known for his big-picture brand thinking, an eye for design, and ambitious storytelling. Since the beginning of his career in 2009, Alex has developed global digital marketing campaigns across a variety of industries within the luxury sector including watches, jewelry, fragrance, lifestyle, retail, celebrity brands, and notable real estate new developments. Past clients include Douglas Elliman, the third largest brokerage in the US; lifestyle brands Buccellati, Girard-Perregaux, and Marc Jacobs Fragrances; luxury shopping center Brookfield Place New York (grand opening, retailer coordination, supporting key events, holiday campaigns); and high-profile real estate new developments including the Waldorf Astoria New York, The XI by Bjarke Ingels with Six Senses, 53 West 53 by Jean Nouvel, 565 Broome SoHo by Renzo Piano, and 130 William by Sir David Adjaye. Born and raised in Paris, Alex graduated from EM Lyon Business School with a Masters in Management. He currently resides in Brooklyn with his husband David Graver.