Driving talent acquisition and engagement, I thrive in fast-paced environments with a hands-on approach and entrepreneurial mindset. Also I have built processes from scratch utilizing product sense approach, solid project management experience and data tools (Google Analytics, funnel conversion, qualified talent pipeline, NPS etc.) to keep Nubank's strong employer brand;- Engaging in budgeting, planning, OKR, quarterly checkpoints, prioritization, and dependency mapping to ensure the execution of the Talent Business Unit's projects;- Collaborating with diverse teams, including HR, Marketing, Social, and PR to define Nubank's employer value proposition, shaping compelling employer branding messaging.

- Conducting market research, competitor analysis, and talent insights to identify market opportunities and develop effective recruitment marketing campaigns;- Analyzing and recruitment metrics, persona studies and applicant data to optimize recruitment strategies, improve candidate experience, and increase talent retention;- Built employer brand channels and platforms from scratch, enhancing brand equity in Brazil, Mexico, and Colombia, and increasing conversion from awareness to consideration - such as Nubank's first global careers page and blog;- Creating an integrated employer brand system, optimizing resources across all branches and generating operational efficiency.

- Creating and executing over 20 recruitment marketing campaigns as part of a go-to-market strategy focused on attracting tech talent, supporting Nubank’s growth in Brazil, Mexico, and Colombia from 2,000 to 7,000 employees in two years. Used audience insights to refine messaging and optimize channels, enhancing brand affinity and engagement within targeted talent segments.- Identifying opportunities for long-term talent strategy development by integrating a go-to-market approach with early career recruitment and diversity-focused initiatives. Designed and launched internship programs and DEI initiatives for underrepresented groups, contributing to a steady pipeline of candidates aligned with company values and growth objectives.- Designing and managing a range of recruitment marketing assets as part of a cross-functional go-to-market strategy, including enablement tools, content for tech communities, and social media campaigns. Developed segment-specific messaging that resonated with target audiences, employing data-driven insights to optimize campaigns and improve candidate engagement and conversion rates.

- Driving end to end marketing campaigns for the Brazil branch including: communication strategy, campaign brief development, creative architecture, channels plan and post-campaign analysis.- I strategically position Boston Consulting Group in the job market through employer branding strategies. Monitoring and gathering insight on ongoing business performance, including key business metrics and KPIs but also market trends, competitor insights, media landscape, etc.- Managing initiatives to attract and empower underrepresented groups within our organization. Through programs such as Women@BCG, Blacks@BCG, and PRIDE@BCG, I am dedicated to fostering diversity and inclusion, ensuring equal opportunities for all.

- Managing recruitment and talent development programs for both early-career and experienced professionals. From onboarding and overseeing the candidate experience to performance evaluation, I play a crucial role in decision-making regarding job offers and progression to the next level.- Development of training programs and tools to support our recruitment teams, thus enhancing the efficiency of hiring processes and creating comprehensive support materials for candidates throughout their journey.

- Providing market insights through talent mapping, talent market trends across different industry segments (technology, marketing, finance);- Driving alignment, active search and managing end-to-end recruitment of executive positions (superintendents and C-level);- Managing the talent management cycle and assessment process for executive positions (360-degree analysis, 9-Box Methodology etc), as well as conducting internal satisfaction surveys, reporting analysis and action plans in partnership with headquarters in Germany;- Supporting leaders in retaining high-performance talent and helping to improve team performance (coaching, tools, etc.) from the performance cycles.

- Formulating corporate strategy by conducting comprehensive analyses such as trends, scenarios, SWOT, attractiveness and competitiveness, competition, value curves, and business model canvas;- Planning and prioritizing projects using best practices from the Project Management Office (PMO), with expertise in transitioning from Waterfall to Agile methodologies;- Coordinating and implementing change management, assessing organizational impacts, devising and executing communication strategies, and spearheading impactful training initiatives.

Supporting the updates of strategic studies, management, and communication of corporate strategy. Key point of contact for executive presentations (C-Level and board members in Brazil and Germany).