Alexandre Araújo Email & Phone Number

State Of São Paulo, Brazil

Driving talent acquisition and engagement, I thrive in fast-paced environments with a hands-on approach and entrepreneurial mindset. Also I have built processes from scratch utilizing product sense approach, solid project management experience and data tools (Google Analytics, funnel conversion, qualified talent pipeline, NPS etc.) to keep Nubank's strong.

- Conducting market research, competitor analysis, and talent insights to identify market opportunities and develop effective recruitment marketing campaigns;- Analyzing and recruitment metrics, persona studies and applicant data to optimize recruitment strategies, improve candidate experience, and increase talent retention;- Built employer brand channels.

- Creating and executing over 20 recruitment marketing campaigns as part of a go-to-market strategy focused on attracting tech talent, supporting Nubank’s growth in Brazil, Mexico, and Colombia from 2,000 to 7,000 employees in two years. Used audience insights to refine messaging and optimize channels, enhancing brand affinity and engagement within.

- Driving end to end marketing campaigns for the Brazil branch including: communication strategy, campaign brief development, creative architecture, channels plan and post-campaign analysis.- I strategically position Boston Consulting Group in the job market through employer branding strategies. Monitoring and gathering insight on ongoing business.

São Paulo Area, Brazil

- Managing recruitment and talent development programs for both early-career and experienced professionals. From onboarding and overseeing the candidate experience to performance evaluation, I play a crucial role in decision-making regarding job offers and progression to the next level.- Development of training programs and tools to support our recruitment.

São Paulo Area, Brazil

- Providing market insights through talent mapping, talent market trends across different industry segments (technology, marketing, finance);- Driving alignment, active search and managing end-to-end recruitment of executive positions (superintendents and C-level);- Managing the talent management cycle and assessment process for executive positions.

São Paulo Area, Brazil

- Formulating corporate strategy by conducting comprehensive analyses such as trends, scenarios, SWOT, attractiveness and competitiveness, competition, value curves, and business model canvas;- Planning and prioritizing projects using best practices from the Project Management Office (PMO), with expertise in transitioning from Waterfall to Agile.

São Paulo Area, Brazil

Supporting the updates of strategic studies, management, and communication of corporate strategy. Key point of contact for executive presentations (C-Level and board members in Brazil and Germany).

Pós-Gradução, Strategic Design & Inovation

Business, Business

Activities and Societies: - Statistics Monitor during two years