Fast-growing fintech that offers financial solutions (such as digital banking, cashback, loan, payments and acquiring) to 16 million people who have difficulty accessing the Brazilian financial system.Responsible for the product and design teams.

- Responsible for scaling B2B products related to corporate benefits requests (including the onboarding journey, benefits payments, and physical card requests), achieving a 40% reduction in B2B contact rate through improvements in user experience and increasing productivity of the team by 10x with better prioritization, process changes, and squads restructuring (focusing on user journeys).- Leadership of Product Managers working in cross-functional teams, providing them with product analytics tools to promote a data-driven mindset for roadmap building based on data analysis and experimentation, using feature flags and A/B testing to validate product hypotheses.- Definition of KPIs and goals based on OKRs, disseminating the product strategy and vision throughout the company, and building internal partnerships to ensure that everyone is connected with the business strategy and objectives.- Support for the Product Design team in the discovery phases, collaboratively assisting in researches, interviews and interpretation of results.- Mapping of market opportunities and benchmarking with competitors to keep the product competitive and promote better go-to-market strategies.

- Head of Yellowbook B2C product (app to helps doctors make better decisions during medical practice), responsible for defining the short and long-term product strategy using PLG (Product Led Growth) mindset, including new product vision, the go-to-market strategy, and SaaS monetization plan.- Leadership of Product Owners and Product Designers, restructuring cross-functional teams to promote scalable product development.- Leadership of the entire product development lifecycle, from ideation to launch, ensuring timely user value deliveries and high-quality standards.- Spread of data-driven decision-making culture to increase confidence in decisions and promote solid rationale for prioritizing the product roadmap.- Start of continuous discovery culture with regular interviews and research using UX techniques like Design Thinking, Lean Inception & Design Sprint. - Building internal alliances to engage the entire company in finding the right balance for product development through new communication process.- Benchmarking within and outside the industry to bring the best market practices and promote innovation in the product.

- Responsible for all B2B2C digital mobile top-up products of the 4 largest telecom companies in Brazil, operating in Web, App, Chatbot, IVR, USSD, SMS.- Consecutive revenue records through better prioritization of the product roadmap based on a data-driven decision-making culture. - Leadership of Product Owners and collaborative work with Product Design team, providing a clear product vision aligned with company's strategy.- 10 p.p. increase in payments conversion rate through in-depth analysis of reasons for transaction denials by banks, card networks, and acquirers.- 41% increase in app user ratings through improvements in user experience & 33% chargeback reduction through in-house anti-fraud product.- Partnership with external clients to define product growth strategies consistent with their visions and with internal clients to ensure engagement.- Insights to make the product increasingly competitive through tracking of KPIs, A/B testing, market research, and a continuous discovery process.

- Successful delivery dozens of digital products related to mobile prepaid recharge, bill payment on POS, mobile payment, e-commerce of digital media for cell phones (VAS), antifraud and other financial products to enable payments through PIX, Apple Pay, Google Pay, Mercado Pago, and PayPal.- Leadership of 30 people in engineering team (Developers, Tech Leads, DevOps..), collaborating with product architecture design, including API integrations, databases, cloud infrastructure and information security, achieving a 35% reduction in AWS costs and 99.9% availability guarantee.- Structuring high-performance cross-functional teams using agile methodologies such as Scrum and Kanban, ensuring timely deliveries.- Dissemination of culture about taking risks in an anticipatory way, prioritizing small experiments, quick errors, and evolution based on learning.- Collaborative work with stakeholders (Oi, Tim, Vivo, Claro, Nextel, Sky and Cielo) for roadmap building, complex problem-solving, and status report.- Incidents management, P&L control, integrations with client partners and dashboards building for daily tracking product metrics, KPIs and OKRs.

- Digital transformation and development of new B2C products to be offered in e-commerce and physical stores, such as Extended Warranty and Gift Cards, as well as strategic internal Pricing products, through benchmarking with competitors and market research.- Leadership of developers and business analyst, ensuring scalable product architecture definition and successful go-to-market strategies.- Design of AS-IS and TO-BE processes on competitor price research, whose implementation involved adaptation of all physical stores, resulted in a 70% reduction in the time it takes for prices to reach the headquarters, and provided a 300% increase in the amount of prices collected.- Suppliers management, equipment acquisition, internal user training, schedule control, story refinements and executive status report.- Building partnerships with internal areas and an efficient communication plan to generate engagement for product launch and operationalization.

- Delivery of educational serious games and simulators to develop managerial and behavioral skills, working as a software developer in the first 2 years and later as a project manager, leading a team of developers and designers, using agile methodologies.- Scope definition, schedule control, financial analysis, and product deployment management, ensuring deliveries on time and within budget.- Stakeholder management, building strong relationships and promoting assertive communication with major clients such as Embratel and Petrobras.