Alexandre M. Email & Phone Number

State Of São Paulo, Brazil

Salto, São Paulo, Brasil

Responsible for managing the Commercial, Marketing, Market Intelligence, and Sales Administration areas, as well as leading a team of regional managers, commercial coordinators, marketing/trade marketing supervisors, salespeople, analysts, and regional representatives.Key Clients: Major companies in the construction and infrastructure sector.Achievements:Developed and implemented a new commission methodology for sales representatives.Introduced the S&OP methodology in a business group.Restructured and trained the team, developed and implemented operational, commercial, and customer service processes (SAC).Modernized corporate websites and social media profiles, and implemented a customer satisfaction survey methodology.Conducted strategic planning and CRM management to optimize sales.Conducted market analysis and competitive intelligence to identify growth opportunities.Developed digital marketing and trade marketing campaigns to increase brand visibility.Results:Significant increase in contribution margin, sales volume, and gross revenue.Improved customer satisfaction and strengthened digital presence.

Campinas, São Paulo, Brasil

As a mentor for businesses, startups, and students, I offer a unique blend of strategic guidance and practical support for entrepreneurs and students at various stages of their journeys. With extensive experience in business development and innovation, I work with startups to refine ideas, optimize models, and overcome challenges. Additionally, I assist students in developing practical skills and career strategies, providing valuable insights and personalized guidance. My goal is to empower individuals and teams to reach their full potential, turn visions into reality, and achieve impactful results.

São Paulo E Região, Brasil

Managing supervisors, salespeople, internal sales coordinator, and internal sales agents, with operations in B2B and B2C (Retail) channels covering the state of São Paulo. Serving the automotive market.Achievements:Project "MEIKO" - B2C channel service in Greater São Paulo – Coverage of points of sale with an expansion target. Responsible for needs assessment and implementation of processes and procedures, field visits, team hiring, integration, and training of the new team composed of a supervisor and salespeople.Implementation of a computerized system for Contact Center Management – Definition of objectives, establishment of technical and operational expectations, installation of the WEON system, parameterization, validation tests, and verification of compliance with requirements.

Campinas

Managed supervisors, coordinators, and customer service representatives, overseeing the Banking Correspondent Channel. Covered outsourced points of sale and company-owned stores with nationwide service.Key Clients: Major national banks.Achievements:Company Incorporation: Participated in the evaluation committee and integration of new companies into the portfolio.Leadership in Incorporation Processes: Led the incorporation process, ensuring efficient and successful transitions.Product Reactivation in the Market: Developed and implemented commercial strategies to revitalize products and trained the customer service team.Management of Insurance and Loan Projects: Executed projects to expand transaction volumes and enhance performance in insurance and pre-approved loans.Optimization of Banking Transactions: Managed initiatives to increase the volume and efficiency of banking transactions.

Boituva

Responsible for managing the Commercial and Marketing areas, leading a diverse team including sales managers, sales supervisors, salespeople, marketing supervisors, trade marketing analysts, and outsourced promoters. Operations in retail and wholesale channels across the state of São Paulo.Key Clients: Major retail and wholesale groups.Achievements:Sales Optimization for Products: Implemented strategies to enhance sales performance and volume for energy drinks.Strategic Sales and Marketing Development: Created and executed strategic actions to drive and promote various products in the market.Revenue and Sales Project Management: Developed and managed projects aimed at increasing revenue and sales volume for beverages.Marketing Campaigns and Product Launches: Planned and executed marketing campaigns for the introduction of new products, strengthening brand presence.

Franca, São Paulo

Led the Marketing Department and a team of analysts. Developed and executed marketing strategies aligned with corporate goals.Competencies:Budget Management: Planning and controlling marketing finances.Market Research: Analyzing to identify opportunities and consumer behavior.Sales Forecasting: Creating forecasts to guide strategies.Team Management: Coordinating and developing the marketing team.Business Development: Identifying expansion opportunities.Strategic Vision: Defining and executing effective strategies.Scenario Analysis: Evaluating for informed decisions.Customer-Centric Marketing: Developing client-focused campaigns.Brand Performance: Monitoring and optimizing brand performance.Resource Allocation: Efficient distribution of marketing resources.

Franca, São Paulo

Led the Marketing Department, managing a team of analysts and an intern. Developed and executed strategies to meet corporate goals.Competencies:Budget Management: Planned and controlled financial resources.Market Research: Identified market opportunities and consumer needs.Sales Forecasting: Created forecasts for strategic planning.Strategic Vision: Developed and implemented strategies.Scenario Analysis: Evaluated market scenarios.Customer-Centric Marketing: Designed customer-focused campaigns.Brand Performance: Monitored and optimized brand performance.Team Management: Led and developed the marketing team.

São Paulo Area, Brazil

Product Manager (Reporting to the Marketing Director)Led the product marketing department, managing a large team of commercial and marketing managers. Responsible for the Super Premium product portfolio, including Brahma and Miller brands. Developed and implemented marketing strategies to maximize product visibility and market performance, coordinating a cross-functional team to achieve corporate goals.Skills:Management of Large Teams: Leadership and development of a significant team, fostering collaboration and achieving targets.Business Development: Creation and execution of strategies to expand market presence.Marketing Budget Management: Planning and efficient allocation of financial resources.Market Research: Analysis to identify opportunities and trends.Product Management: Coordination of the product lifecycle for Super Premium items.Customer-Driven Marketing: Development of campaigns aligned with customer needs.Commercial Manager (Reporting to the Regional Director)Coordinated the commercial area, managing a large team of sales managers and supervisors in a regional operation. Developed and executed commercial strategies that boosted sales performance and expanded the customer base, leading a large team to achieve market objectives.Skills:Management of Large Teams: Coordination and development of a large sales and supervisory team.Commercial Management: Direction of commercial activities and sales optimization.Budget Management: Financial planning and resource allocation.Sales Forecasting: Creation of forecasts to support strategic planning.Business Development: Identification of new market opportunities.Sales Channels: Management of channels to maximize reach and impact.

Mba, Business Management

Post-Graduation, Sales, Distribution, And Marketing Operations, General

Bachelor’S Degree, Economic Sciences