Alexandria Easter Email & Phone Number

Dearborn, Michigan, United States

• Partner with brand design, retail brand managers and wholesale partners to deliver clear and concise direction on merchandise and collateral placement seasonally by region and retailer type, focusing on seasonal objectives in combination with core product drivers• Design and plan individual custom shops by region, account, and specific business plan, guiding the process from start to finish• Lead the execution of corporate-wide visual merchandising deliverables - regionally specific and seasonal signage, fixture catalogs, merchandising standards guides, promotional directives and account specific planograms• Develop innovative and targeted seasonal collateral to support overall branding and new product launch objectives• Establish and execute merchandising training programs for sales teams and account partners• Coordinate focused fixture and visual enhancement rollouts• Launched and update seasonally, an online source for collateral and fixture procurement and companion documents

Greater Detroit Area

Greater Minneapolis-St. Paul Area

Midwest

Minneapolis, Minnesota, United States

• Orchestrated all visual merchandising presentations within Minneapolis market – including store merchandising, seasonal window installations, sales promotions and floor layouts within men's, women’s, and boy's departments• Researched and creatively reacted to national and local business trends to maximize profitability • Educated store management and staff on current company merchandising standards, trends and focus areas

Anaheim, California, United States

• Planned and executed company-wide visual merchandising monthly and seasonal direction within over eight-hundred stores – including seasonal store layouts, window, and in-store display development, regional and location specific direction (ex. skate and snow stores), sales promotions, flagship store planning and implementation• Researched and composed the content of company-wide standardsguide, including art direction, development of training componentsand communication of delivery schedule• Organized and presented company-wide store mapping and planning trainings for District Managers and Regional Directors• Partnered with CEO and architects to develop visually and operationally sound store layouts to maximize profitability• Developed high-impact, customer focused window and seasonalpromotions• Directed design and manufacturing of new fixturing components and holiday décor• Guided field staff in executing seasonal floor sets and corporate product reviews

Graphic Design, Art History

Art History, Fine Art Photography