Andrea Keller Email & Phone Number

East Wenatchee, Wa, Us

● Project Management: Managing workstreams and review cycles related to blog/article publishing, including liaising with product experts and marketing teams to finalize content and design● Product and thought-leadership articles: Copy writing and editing for thought-leadership articles and Microsoft 365 and Copilot blogs published to an SMB audience—sent by the group’s GM

Sammamish, Washington, United States

INTERNAL COMMUNICATIONS● Monthly newsletter: Content development, format design, and liaising with contributors to communicate services updates and organizational announcements● Internal email communications: Provision of support to senior leaders; review of LT communicationsWEB CONTENT● External web page: Content development and approval of layout and imagery for the Modern Work Industry Solutions web page● Internal portal (Services Portfolio): Content development, creation of new web pages (consumable layout), and maintenance of services pages—providing the tools our sellers need and facilitating better understanding of available servicesCUSTOMER SALES ASSETS● Storytelling: Collaborating with team members and designers to create compelling stories that influence customers● Editorial: Strategic eye on customer-facing assets to ensure a consistent voice, as well as brand compliance across the portfolioCONTRACTS MGMT● Statement of Work (SOW) shepherding: SOW process management for all services offerings, including contract construction and consolidation, business liability review, and working closely with quality assurance experts

Redmond

Strategic Planning ● Contributed to the strategic business plan for a $1.5M event● Worked with Account Managers and Global Business Managers to create customer backgrounders for consumption by senior leadership● Managed the overall workback schedule, representing a nine-month planning cycle across 30 team membersBrand Management● Served as branding expert, working closely with design firms and CMG (Central Marketing)Internal Communications & Field Engagement● Created customized communications and worked with the global Areas and US sales districts to drive attendance (from Global Fortune and Forbes 500 companies / companies earning $8+ billion in annual revenue)—resulting in a 42% increase in attendance over two years from customers representing an additional $393 Million USD in combined Microsoft pipeline opportunities● Worked with senior leadership and respective communications offices● Developed content and layout for newsletters containing program updates and calls to action● Contributed to internal business plan, FAQ, and field-facing conference materials● Created team SharePoint sites to share information and increase collaborationCustomer Communications● Developed content and supplied creative outline for the group’s customer-facing websites● Wrote announcements to Global Fortune 500 and Global Accounts senior executives, including registration updates, pre-conference emails, and communications sent by senior leadership● Developed executive-level eight-page formal invitations, working closely with external design firm● Developed HTML invitations; worked with a translation firm to produce 12 localized versions● Wrote and produced executive-level event collateral, including 26-page attendee guides, networking mini-guides, evaluations, and moreEvent Signage● Signage: Created signage plan, venue drawings, and developed copy for conference signage

MARKETING COMMUNICATIONS● Brand management: Created image library and internal style guide to ensure consistent corporate branding ● Agency management: Worked with the advertising agency to develop messaging and trade show signage● Web design: Created corporate and partner websites, including content creation, web design, and maintenance EVENT MANAGEMENT● Trade shows: Orchestrated and managed all details in relation to domestic and international trade shows, including 3GSM World congress/Mobile World Congress—the world’s largest telecom conference, held in Barcelona—CTIA wireless, and hotel-style exhibitions. Duties included collateral development, booth design and layout, furniture and equipment rentals, accommodations and registrations, public relations, executive meeting schedule, catering, and agency managementPRODUCT PACKAGING● Photography: Managed product photo shoots for new product releases● Product packaging: Created retail packaging—working with packaging vendors and OEM partners, Nokia and Nortel—including box format and copyCollateral● Customer assets: Edited and produced marketing assets including product specification sheets and marketing brochures for trade show use and online distribution; created ads for sponsored eventsPUBLIC RELATIONS● Press releases: Collaborated with the PR agency to produce press releases—managing the internal approval process

Oversaw product marketing for the Digital Image software product line, within the former Home & Retail Division, now Worldwide Retail Division.Microsoft Money – Marketing ManagerManaged agency relationship in production of web site, banner ads, pop-up ads, newsletters and managed partner relationships with Money partners.Microsoft Digital Imaging – Product Marketing MangerHandled all details in relation to the upcoming version release, including building of new SKUs, updated web site text, preparing slide decks, packaging, and legal approvals; oversaw new version packaging of (3) Digital Image product versions, including writing text and sourcing images for outer box design, DVD case outer wrap and CD artwork; worked with video partner to produce digital photo/movie bundle.

Managed partner relationships and field marketing for former Wi-Fi network infrastructure provider offering a wholesale selling model via AT&T wireless to offer hotspots in local retail locations. Customer and partner marketing, including: relationship management with Wi-Fi venue partners, including Barnes & Noble, Tully’s Coffee, World Wrapps, Nordstrom cafés, Barrier Motors, Bellevue Square, Pacific Place and University Village; collaboration with event vendors; prepared and conducted Wi-Fi training sessions for new hotspot venues; cultivated relationships with hotspot venue providers; collateral development and creation of training materials; and project management.