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Eazy is a digital-first insurance company in Romania. *Ran customer discovery sessions to identify insights and pain points for car insurance purchase, along with areas holding innovation potential*Designed and iterated user flows for car insurance purchase*Wireframed the UX for auto insurance purchase, collaborated with a designer for Product Design*Involved with the development process for the direct digital sales channel

*Audited the Digital conversion funnel and overall UX, tracked and revised the Product Metrics for a multi-hundred million EUR Large Medical network in Romania*Audited the UX and proposed principles for improvement for a Top 3 Banking company in Romania*Led the redesign & development of the digital experience for a Toys & Games rental/subscription startup*Led a customer discovery project for a HRCM SaaS company *Growth consulting for a interim fractional leaders marketplace*Product advisory for Customer Discovery for a Waste Management startup*Product advisory for a QA productivity startup

Monthly sessions with early founders of more than 100 startups that were selected in the Launch program. Theory and hands-on exercises on topics such as Positioning, Business Model, Product Themes, Prioritising development items, Product Metrics.

Soleadify is one of the high-potential startups in Bucharest. We use some fancy AI to browse the internet just like a human and collect business data that goes into a huge database of SMEs that can’t be found using any other tool.

I started at Expremio at the end of 2014 and managed to grow the product-based revenue from the hospitality market 5 times until end of 2019. I expanded the team from 5 persons up to 15 end of 2019. Throughout my involvement I had a major contribution to the concept development and implementation of the following assets:*Pizza Hut Delivery RO: website, mobile application and call center along with CRM capabilities*Burger King HU: mobile application for skip the queue ordering along with loyalty and CRM capabilities*Burger King HU: self-ordering kiosk*Pizza Hut CY: website, mobile application along with loyalty and CRM capabilities*Out4Food, City Grill RO: loyalty and ordering mobile capabilities*Henri AppPort RO: discount mobile application for Henri Coanda airport F&B outlets*Breeze POS: key player in the restaurant POS marketI managed the development of Tempo CRM using EU funding as a Product Owner. Tempo is our future CRM backbone that is centered on a real-time marketing engine, that will aid hotels' and restaurants' retention efforts. Throughout my involvement I held several roles by the entrepreneurial dynamic of the company: *Quotation, contracting, pricing of our products*Recruitment of the majority of Expremio's team *User Experience design for customer facing apps*Data analysis and visualization for monitoring product performance and making product decisions*Change management on software development workflows*Quality assurance, systems integration and database administrationI have acquired practical knowledge on:*Software product ownership - eliciting requirements, roadmappping, backlog grooming, wireframing*F&B (dine-in, fast food, delivery) and hospitality operations analysis, centered on customer touchpoints*Food and Travel aggregator business models*Devops interaction on capacity planning and scaling around a AWS infrastructure

Held sessions with IAA cohorts on:1. Customer Relationship Management - Software CRM key capabilities, customer journey mapping, maturity model, best practices for leveraging CRM capabilties.2. Mobile product awareness - Defining a digital strategy around mobile, smartphone penetration market data, mobile moments framework, Hook model.

Indygen's mission was to bring a progressive change mindset to the Romanian youth society and to deliver change through innovation both in the telecom value proposition and value added services. I lead the technology implementation for the Indygen Unit together with Vodafone Romania Technology as well as Online Functionality implementation together with a top-5 digital agency. Contributed to the Product Strategy and Development.

Worked together with the Retail department in order to align the in-house CRM solution (Mentor) for unique customer view, consultative sales, along with Performance Management system. Assessed sales processes the potential of implementing solutions such as Microsoft Dynamics CRM, Anytime CRM.

I managed a Siebel implementation assessment together with swiss team EC4U as well as initiation and planning for Second Phase of the Siebel Implementation. Have been working as a subcontractor for Squario IT Solutions SA, part of Kapsch Romania SRL

Lead the implementation of a multi-milion EUR Siebel CRM Solution by coordinating the activity of several software vendors and an internal team of business analysts and technical peersLead an optimization project for retail supply chain for shop products, which reduced operational effort for day-to-day activities, increased reporting visibility for shop operations and decreased error rate at station and head office levelLead the business analysis and the implementation for automating the wholesale order management process in a BPM solutionInvolved with several optimization projects that required business analysis and software development for Retail and ERP systems

Performed the business analysis for the payroll solution offered by the company, based on changes of the law and customer requests.Interacted with several customers for business analysis and testing sessions

Performed the software development for the core functionality of the payroll solution offered by the company to its customers.

Involved with implementation of the online communication strategy for: Altex, Beaufour-Ipsen, Ferrero, Tiriac Auto, ZappParticipated in the sales process for different customers, presenting the technology-related information for each proposed solution.