Director & Lecturer
Shanghai, Beijing, Guangzhou, Hong Kong
- Involved from day one with the core Team that created this new brand in China and fine tuned annual turnover.- Designed logo and most of the promotional and academic material.- Developed customised training services for large international groups, such as: • METRO GROUP ASIA (in Shanghai and Raffles Hong Kong) • DIESEL GROUP ASIA (in 13 major cities in China and Raffles Hong Kong) • VOLKSWAGEN GROUP CHINA (including Directors from all of their brands, in Beijing) • RICHEMONT LUXURY GROUP (including Staff from all of their brands, for Raffles Shanghai), • SHANGRl-LA HOTEL (for Raffles Beijing) • BY-HEAL TH Pharmaceutical Group (for Raffles Guangzhou) • TRENDY INTERNATIONAL GROUP, Chinese fashion group, owning hundreds of shops in China and abroad (for Raffles Guangzhou}- Build a wide network of relationship across Asia, by using personal relations, on-line I off-line marketing enquiries generated bySEM/SEO and Big Data strategies, which still seeks for advices and quotations- Hired and trained the sales team, created and designed sale kit and implemented on line procedures to standardise sales and marketing processes - Developed Marketing strategies for both on-line and off-line channels, on both Chinese and International platforms, for reaching out new markets- Designed collateral material for the Italian Chamber of Commerce in Shanghai, which was used also to promote RACE. Indeed, by means of this collaboration, we had some sign ups for short courses- Organized and designed all the collateral materials for Raffles Connect, a networking event for launching the birth of the current premise at the Maxdo Building in Shanghai among Raffles Shanghai Alumni and Partners- Designed collateral materials for promoting short courses to potential students