Alexa Palermo Email & Phone Number

Los Angeles, CA, US

• Design data-driven content strategies that transform brands, driving 40-60% increase in organic engagement and converting 15% of social followers into qualified sales leads
• Develop authentic brand storytelling frameworks that boost conversion rates, while building strategic partnerships that generate $100K-500K in additional annual revenue streams
• Scale organic growth through community-building initiatives, achieving 3x ROI on content investment and reducing customer acquisition costs by 35% through word-of-mouth advocacy

Redmond, WA, US

• Manage fan engagement for all sports clients generating $3 million in major league revenue
• Increase revenue in annual upsell by over $200 thousand
• Build strong relationships with clients to solve production challenges through solution based thinking
• Partner with the Client Success team to shape programs that keep media client retention high
• Ideate around client goals to ensure tailored and unique support

Redmond, WA, US

• Created a strong sales pipeline in the tier two sports space through outbound efforts
• Brought in $425 thousand of new business
• Created strategies to reveal new business opportunities by analyzing market trends and customer needs
• Maintained detailed sales records and forecasted using Salesforce providing accurate reporting
• Worked with the Marketing team to shape programs that support growth in client accounts

Los Angeles, CA, US

• Presented sponsorship deals to new and existing clients to reach the $82 million budget
• Oversaw hundreds of logos, designs and messaging for 75 clients
• Assisted nine Account Executives and delegated work to the three support staff
• Prospected new clients for social and television partnerships
• Developed and presented social media content to increase our social media monetization
• Budgeted and planed $100,000 Spring Training trip for 50 clients

Los Angeles, CA, US

• Organized and managed commercial spots for three regional sport networks
• Assisted six Account Executives hosting and overseeing clients’ needs
• Worked in a team to develop the first social media package to sell with commercials

Los Angeles, CA, US

• Assisted social media duties including writing for the USC RipsIt blog, creating and producing video content for the Youtube account, managing the Facebook, Twitter and Instagram accounts.
• Specialized in the creation of content for @USC_Athletics and @USCHoops Instagram Stories
• Organized data analytics for sponsored social content
• Scheduled coverage for 21 USC sports
• Worked the 2018 PAC-12 Basketball Tournament in Las Vegas

Los Angeles, California, US

Report on all USC sports, research, shoot and write scripts on latest sports news

Los Angeles, California, US

Write, edit, produce and host the sports block of Monday night’s newscast

Los Angeles, California, US

Responsible for the moving camera for each Thursday night newscast

Ashburn, VA, US

Shoot, edit and upload player and coach press conferences to redskins.com

Interview athletes at USC

Sunnyvale, CA, US

I work with the Superfan team creating content daily on the latest movies and television.

New York, New York, US

Responsible to write an article once a week on current events, fashion, lifestyle and USC.

Columbus, Ohio, US

Manage the publicity for PINK at USC through Twitter, Instagram and Facebook.

Responsible for promoting the radio station at off site events by interacting with listeners.

Write for a streetwear fashion website on the weekdays

Los Angeles, CA, US

Interview celebrities on and off the red carpet for Trojan Vision

Paris, île-de-france, FR

Peacock TV: Reported on Vogue Fashion Night Out and the Provins Apple Juice FestivalPeacock Magazine: Reported and wrote an article published in a magazine distributed through ParisPeacock Online: Wrote articles weekly to be published online and participated in weekly meetings

Responsible for a team of seven to oversee the photography, design, execution, implementation, deadlines, final editing of the annual 240 page yearbook

Participated in a four week summer college course and published in Annenberg’s “Neon Tommy”, the most trafficked college news website

Worked with DJ Nick Parker on raising social media viewership to enhance and promote the radio station, over 275 million monthly listeners.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor'S Degree, Broadcast Journalism

Semester Abroad, Broadcast And Digital Journalism

High School