Co-Created and launched the company’s proprietary “Vixi Live” selfie cam platform in 2020. It has since evolved to become the "Vixi Suite," an all-in-one audience engagement tool incorporating the first use of fan-participation Ai in a live event environment. The "Vixi Suite" has been used by millions of fans in more than 250 venues in 15+ countries. It has been seen at multiple Super Bowls; concerts featuring Adele, Imagine Dragons, & Lainey Wilson; NBA/NHL/MLS/NFL/NCAA/WNBA All-Star and championship games; festivals such as BottleRock, Kalorama, & Essence; and corporate events for companies like Verizon, Amgen, & Freeman. It's also used by the world’s most prestigious teams such as the Dallas Cowboys, New York Knicks, Montreal Canadiens, Los Angeles Dodgers, Paris St. Germain, and Alvark Tokyo. Walmart, American Express, Verizon, Coca-Cola, Geico, and hundreds more have sponsored the activations.Sold and executive produced multiple live sponsored Broadcast Mixed Reality, Mobile Augmented Reality, and On-The-Ground productions working together with The Famous Group’s Advanced Technologies and Creative teams. These high-profile activations include Carnival Cruises/NFL/FOX, Toyota/VMAs/MTV, Intel/Summer Olympics, GSK/RuPaul’s Drag Race/Paramount, & Bundesliga.Executive Producer of the largest virtual fan experience called “Virtual Seat” for the WWE that brought in thousands of fans globally for each of the 104 live episodes. Created show management and infrastructure processes in an extraordinarily tight timeline. Built systems during COVID-19 that allowed for supervision of a team of 40+ people and a multi-million-dollar budget. The project received over 15 awards globally including the coveted Golden Podium Laureate Sportel Award. Honored by being named a Sports Business Journal Tech Power Player and part of the team that was named the #1 Most Innovative Company in Sports by Fast Company as well as Agency of the Year by the Sponsorship Marketing Association.

Recruited to create and lead the West Coast division of Viacom’s integrated marketing division. Led the pitch process and execution of multiplatform (linear, digital, social, experiential), custom campaigns that combined the needs of blue chip brands and new business clients with the full Viacom suite of cable networks, streaming platforms, digital content and live events. Built and managed a 10-member cross-functional team as the senior executive in Los Angeles for the department.Quickly secured an alliance with the creative (development/production) team to understand the needs of the business. Earned a reputation as a critical bridge between the creative and sales teams.Scaled team to meet the demands of the evolving corporation as division’s responsibilities added networks and platforms.Created an internal end-to-end pitch management process to cater to the Sales division’s needs.From 2014 – 2017, hand-picked to concurrently serve as Vice President of Sports Marketing for all boxing content on Spike TV.Listened carefully to client stakeholders while maintaining a customer-centric focus through the pitch process, mobilizing subject matter experts across the Viacom communityDrove the execution of each campaign consistently delivering measurable results.Solidified partnerships between advertisers and creative teams that resulted in special episodes dedicated to community outreach and recovery in the aftermath of natural disasters.Notable campaigns: Diageo/Bar Rescue, Subway/Fantasy Factory, RAM Trucks/Yellowstone, Budweiser/Nashville, Dodge/Ink Master, Slim Jim/Workaholics, Microsoft/Key & Peele, Amazon Alexa/Younger.

Co-led development, launch, and day-to-day management of a business strategy, marketing, and communications firm serving Fortune 500 brands. Held accountability for new business development, client management, oversight of full-time/contracted team, and delivery of projects in line with client objectives.Executive head of West Coast component of bicoastal business. Hired, managed, and mentored production teams while serving as the face of the business to creative and client partners.Delivered successful end-to-end execution of 100+ productions for clients. Content included CEO/corporate communications, events, employee onboarding, product training/knowledge, leadership development, consumer marketing, social media, skill-specific tutorials and TV series pilots.Clients & Partners: Tiffany & Co., Tumi, Amgen, Hertz, TruTV, and Brooks Brothers.Achieved immediate profitability and maintained steady flow of projects.

Recruited to join recently merged organization (Triage Productions/Levity Entertainment) in a newly created role to direct all existing development projects while broadening the scope of production into new ancillary opportunities.Defined new role, quickly established relationships, and managed in a persistent state of discovery to cultivate new projects.Created business strategies and production deals for Stand-Up Comedy and Improv branded content into media distributed across platforms (social, mobile, home entertainment, and linear).

Recruited by Senior Vice President/Executive Producer into a newly created role for this growing production company. Served as the main point of contact to networks/studios regarding PR, on-air promotions, marketing, and sales responsibilities with a focus on monetizing existing and developing assets. Reported to Managing Partners.Turned a traditional cost center into a revenue-generating business.Created first-of-their-kind partnerships in the areas of product integration, social media promotion, and home entertainment that became industry norms.Notable projects: The Mole/ABC, Man Show/Comedy Central, Popstars/TheWB, Joe Schmo Show/Spike, and Fame/NBC.