Alexa Romano Email & Phone Number

New York, NY, US

New York, New York, United States

• Create advertisements for businesses to market their companies within fortune cookies that are distributed to restaurants globally
• Collaborate with wider teams to develop innovative and bespoke marketing campaigns to pitch to Fortune 500 companies, universities, sports franchises, and start-ups
• Conduct market research identifying the brands tone ensuring advertising efforts align with the target audience
• Design 15 - 25 advertisements weekly that incorporate the brand’s identity, location-based marketing, and contextual fortune cookie themes
• Implement Photoshop and Illustrator to generate mockup packaging and landing pages using UI design

Jersey City, New Jersey, United States

• Partnered with small businesses in the e-commerce and service industries to increase their brand awareness and revenue through thoughtful design
• Create brand identities, including logo design, typography, and color palettes, resulting in a unified and authentic brand image dispersed throughout digital and print touchpoints
• Communicate with clients, providing strategic guidance on effective marketing assets for their niche
• Manage multiple client projects simultaneously, from concept to delivery; following a timeline for completion
• Generate distinctive social media content and add to current viral trends, keeping followers engaged and attracting potential clients
• Translate brand narratives into visually captivating 2D illustrations, including mascots, products, food items, and landscapes

Richmond, Virginia, United States

• Assisted the owner in building new and existing brand materials for both her retainer clients and personal brand
• Designed landing pages and email templates using Figma to aesthetically communicate the brand's message and offerings
• Generated user-friendly blog layouts for several companies on a weekly basis, optimizing accessibility across different devices
• Created and developed logos, iconography, and print-ready business stationary including workbooks, booklets, and brochures

Livingston, New Jersey, United States

• Developed a brand identity for an upscale beauty salon, creating a modern logo, color scheme, and iconography
• Established consistent messaging across digital and physical platforms, resulting in a unified brand image, improved customer recognition, and service awareness
• Produced multiple social media posts weekly, including typography, retouched photos, and reels; increasing Instagram engagement by 40%

Summit, New Jersey, United States

• Revamped existing branding for a coffee shop chain, creating a cohesive visual identity throughout their stores and online presence
• Managed the design, production, and printing of coffee and tea packaging, developing a streamlined approach to an everchanging product line
• Produced 40+ hand-drawn illustrations distributed throughout packaging and advertisements
• Designed marketing materials based on insights and ideas from weekly brainstorms with the owner and social team

New York City

Bachelor'S Degree, Communications And New Media Art & Advertising, 2017

Activities and Societies: Graphic Design Club, University Program Council Minor in Studio Arts

Semester Abroad, Design And Visual Communication