Director of Communications and Engagement for NHS Nottingham and Nottinghamshire Clinical Commissioning Group (until July 2022) / Integrated Care Board (from July 2022) and Nottingham and Nottinghamshire Integrated Care System (joint role).

In addition to the below, this role represents an expanded set of responsibilities: leading the Corporate Communications team comprising: web, digital (including video), social media, publications and email. Leading a team of c. 40 split across two sites. Brought two teams together and developed a new purpose and values to enable stronger delivery of key messaging through owned communications channels. Leading on the organisational redesign of the department including challenging existing ways of working and structure to enable a more efficient organisation.

Responsible for the core narrative and message for NHS England’s strategic priorities of Primary Care, Mental Health, Urgent & Emergency Care and Cancer. Develop messaging and content for delivery through our earned (media) and owned (web, social, bulletin, publication) channels.Responsible for the delivery of NHS Innovation Expo – the annual conference for the health and social care sector, delivering a 5% increase in commercial revenue and 2% increase in attending delegates in September 2017.Oversee the NHS England event programme, both corporate appearances at national events (eg, Confed) and also the organisation’s internal events. Support the development of the NHS at 70 birthday celebrations including developing the overall narrative and guidance toolkit for local activations of the birthday celebrations. Lead the development and protection of the NHS brand and trademarks. Lead a team of 22 split across two sites. Report to Director of Communications.

A business development role responsible for all external commercial relationships between Boots and the NHS: CCGs, Local Authorities, Hospital Trusts, Care Homes, Prisons and others. Focussed on delivering better patient outcomes at a lower cost to the payor. Accountable for securing and contracting for commissioned business to deliver healthcare services and also for the provision of medication and support services to social care patients. Required to balance commercial imperatives, clinical outcomes and patient expectations.Led team of 70 through significant organisational redesign process, reducing headcount by c. 20% whilst maintaining 90% positive staff survey feedback.Secured £2.5m externally commissioned income from the NHS in one year and also grew business from social care sector by 38% year-on-year.Created a new strategic purpose and operating platform for the department including developing a new marketing and commercial strategy incorporating a full market review.Part of the wider Pharmacy Leadership Team and Boots Senior Leadership Team – supporting and shaping the delivery of the total business plan. Reported to Director of Pharmacy.

Responsible for the P&L and development agenda for private and NHS Pharmacy Services (flu and travel vaccinations, MCUs, NMS etc). Delivered revenue growth ahead of plan and up 7% year-on-year. Restructured and refocussed team of 25 whilst maintaining performance and positive feedback on leadership.Set strategic direction for digital developments in Pharmacy including Electronic Patient Record and omnichannel customer journey for prescriptions.Briefed and disseminated qualitative and quantitative market research and translated into customer-focussed action plan.Lead a team of 25 with P&L accountability of £60m+. Reported to Director of Healthcare Proposition.

A business development role creating marketing support plans and access to customer insights (through Advantage Card) for supplier activity within Boots. Responsible for the Beauty and Toiletries categories plus cross-category responsibility for lead suppliers like P&G, L'Oreal, Beiersdorf and Unilever. Accountable for the commercial investment from suppliers as well as creating the right mix of marketing channels. Delivered growth in net sales revenue of +38% in fiscal year 13/14 and +69% for Q1 of 14/15. Lead a team of eight.

Travelling America for two months as part of the prestigious Nottingham Roosevelt Travelling Scholarship (www.rooseveltscholarship.org). Making links with US retailers and consumer goods companies including Walgreens, Target and Procter and Gamble.

Lead a team of 18 people. Responsibile for development of strategy and execution of plans. Ownership of £250m+ P&L with full accountability for delivery. Responsible for engagement across the business to enable delivery of strategy and other initiatives.

Leadership position for 7 team members. Responsibile for delivery of strategic changes for Baby category and day-to-day P&L. Ownership of £150m P&L with full accountability for delivery.Responsible for engagement across the business to enable delivery of strategy and other initiatives.

Ownership of £150m P&L with full accountability for delivery. Range management including taking several new ranges from concept to retail launch; management of space allocation and distribution. Pricing management in context of market and P&L targets. Creating of promotional programme across total Haircare offering. Leadership of team of four. Strategy development and delivery including creating alignment with rest of business unit.