Independent consultant on a variety of freelance public relations and marketing campaigns for both B2B and B2C clients.

Served as a local chapter board secretary in order to create innovative and timely professional networking events for public relations and communications professionals.

Generated 200% increase in daily intranet views after revitalizing digital assets for greater usability and implementation of metrics tracking; Organically grew followers by 150% on all combined company social channels in six months by developing strategic digital strategy; Created multi-platform, multi-format content consistent in terms of messages, style, branding, quality, and optimized user experience across diverse audiences; Authored a variety of executive communications, including speeches, blogs, magazine articles, social media posts, and employee engagement materials; Launched weekly media mentions newsletter to share campaign performance metrics with key stakeholders.

Served as primary national multicultural P.R. contact for ALSAC’s 30 regional fundraising offices in cities throughout the United States that raised more than $1 billion for the hospital through 30,000 fundraising activities a year; Managed all external & internal multicultural communications, including P.R. campaigns, press releases, videos, blogs, direct mail, field operations, newsletters, social media, executive appearances, agency management, and email marketing; Produced year-round high-profile public relations events, including dinners, influencer tours, radio-thons, and national media appearances such as the FedEx St. Jude Angels & Stars Gala in Miami that raised over $1 million annually; Secured successful new strategic partners for year-round publicity/fundraising efforts, including Domino’s Pizza and Telemundo Network; Cultivated and managed day-to-day celebrity spokesperson relations; Supervised outside P.R. agencies and contractors under direct adherence to the Hispanic department’s million-dollar budget.

Created a variety of news stories for multiple platforms on tight daily deadlines. Anchored weekend morning show and served as station brand ambassador at various community events.

Doubled attendance and earned media coverage at the annual hiring fair by executing a diversified P.R. plan on a limited budget; Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications; Drafted press releases detailing relevant, newsworthy information, supported brand image, and worked with news media to spread company hiring events.