Alex Roth Email & Phone Number

Boulder, CO, US

• Lead AACE’s marketing and communications activities and supervise marketing team members.
• Lead the strategy, development, and execution of omni-channel marketing
• Serve as brand steward and support the implementation of the AACE brand story.
• Serve as leader and editor for both internal and external communications.
• Track and assess community and member behavioral patterns to understand the needs and preferences to influence content development.
• Lead the development of overall best-in-class eCommerce strategies and digital content management

• Marketing Team Lead, responsible for setting marketing strategy, managing and approving the budget, and representing marketing across the association.
• Lead the strategy, development, and execution of omni-channel digital marketing to optimize acquisition, retention, win-back, segmentation, and personalization strategies.
• Lead the development of paid digital campaigns (PPC, display, retargeting).
• Manage and monitor paid and organic social media and email marketing.
• Oversee the development, execution, and analysis of campaigns.
• Manage data-driven testing and optimization procedures to continually improve the overall performance of digital marketing efforts.

Boulder, Colorado, United States

• Develop and execute digital marketing strategy for the world’s premier higher ed IT association, including owned and paid social media campaigns, email marketing, and website design.
• Serve on marketing leadership team. Define vision and set strategic priorities for department.
• Advise president and executive team on social media and digital branding best practices.
• Provide art direction for graphics, videos, and other collateral. Maintain SEO/PPC best practices.
• Foster and develop relationships with media. Manage external PR consulting team.
• Work cross-functionally with internal partners to oversee owned, earned, and paid communications.

• Lead association-wide social media strategy, execution, and reporting.
• Oversee content and event promotions, community engagement, reputation monitoring, influencer outreach, campaigns, and traffic building.
• Collaborate with internal teams and external partners to manage reputation, identify stakeholders, and ensure proper messaging, timeliness, and relevancy.
• Craft concise, compelling copy and design visuals to engage target audiences.

• Contribute to association’s marketing strategy
• Create interactive and eye-catching campaigns, with the goal of creating community, promoting content, and driving event registrations
• Author original content and manage blog posts submitted by guest authors. Maintain blog schedule of 3-5 posts per week.
• Write, design, and send monthly newsletters using email marketing software & maintain association database.
• Design promotional print materials and branded swag using Adobe Creative Suite. Booth design and management for 8,000+ attendee conferences.
• Use Google Analytics to track success of marketing campaigns and share recommendations with stakeholders.

Boulder, Colorado, United States

• Manage marketing and PR efforts for a $65m K-12 and higher ed investment network, with support from the Bill & Melinda Gates Foundation.
• Develop and execute email marketing strategy and social media presence. Help to create an active blogging community. Launch website redesign.
• Create interactive and eye-catching digital and print campaigns. Contribute original blog posts.

Allentown, Pennsylvania, United States

Manage marketing for Protica Research, a company that manufactures and markets nutrition products. Protica Research reached $50 million in sales in 2011.- Serve as one-person, in-house marketing department, reporting directly to the president of the company.RESPONSIBILITIES:- Write press releases- Write copy for product packaging and web descriptions.

Allentown, Pennsylvania Area

- Production Assistant for Forensic Files, a critically acclaimed, award winning TV series airing in 142 countries.- Worked closely with producers, director, and director of photographywith filming, lighting, and managing talent for internationally syndicated TV producer.- Assisted with set design, editing and post-production.- Responsible for researching.

Master'S Degree, Digital Marketing

Bachelor'S Degree, Communications Technology

Activities and Societies: CHC TV, Departmental Honors, Lambda Pi Eta

Associate'S Degree, Communications & Professional Writing

Activities and Societies: Dean's List/Honors

Visual Journalism