Managing Digital marketing accounts for China Market as a part of client's global performance marketing project on both strategic level and on hand. Clients include hotels group and luxury brands, e-commerce client.- SEM campaign buildup, reporting, optimization, A/B test.- Set up DSP & Display campaigns for big sale.- Revenue tracking & web analytics - Kenshoo, Google Analytics.- Performance review, forecast and budget allocation based on front end data and on-site behavior data.- Communication & relationship management with local & regional and central client, other agencies and third party service providers.- Training and work process optimization.- Web scraping with SEO tools and R, keyword combining with MS Access, to buildup campaigns for 3000+ hotels, 10+ brands across 100+ countries.- ROI for the client increased from 2+ to 16+ in 6 months, PC clicks doubled.

Managing hotels and flight PPC accounts for Korea MarketJoin weekly calls with client, pull regular reports; set up and run tests and performance improvement measure.Managing client’s PPC accounts for KR market, which included campaign optimization, to yearly and quarterly performance forecast and planning.Besides campaigns management, another main task is to communicate with colleagues who manage same client's accounts for other countries. Which gave me a deeper understanding of other APAC markets, about both their PPC interface and user behavior.I reported to Korea Market Lead, and have 1 Trainee and 1 Junior Analyst reporting to me.Also, I was in charge of database training for all Seoul Office employees, and was the-person-to-ask about Excel, Google analytics and Google Adwords.

Worked as PPC Analyst for China market, Managing Baidu & Google pay-per-click accounts for Hotel clients and Flight clients.Started with campaign build-up and uploading as a trainee, during which period I was able to get a basic understanding of other APAC markets including Japan(Yahoo Japan), HK & TW(Yahoo! and later Bing) while helping Analysts working on those markets.Besides getting a basic understanding of SEM, I also found myself good at Excel, and soon became the-person-to-ask about Excel in the office. I also tried learning VBA to make macros, which could reduce my work load.