I re-launched Alta in Fall of 2019 when I relocated to the Bay Area, and am currently leading brand development for multiple projects from inception through brand strategy, naming, packaging, web, content creation, and launch.Recent clients include Meta (Reality Labs), Skywalker Sound, Almacerro, Impensata, Bryant, Walla Walla Land Co, Clos du Val, Merryvale

Co-founder guiding product development, brand, creative direction, and go-to-market strategy.Procera is the world's first gin made with southern-hemisphere Juniper, Juniperus Procera. Distilled in Nairobi, Kenya with all African botanicals, we're on a mission to elevate perceptions of African products worldwide.Best in show, Michaelangelo spirits competition South Africa, 2019SF Wine and Spirits Compeition - Silver in 2018, Gold in 2019, Gold (blue dot) and Double Gold (red… Show more Co-founder guiding product development, brand, creative direction, and go-to-market strategy.Procera is the world's first gin made with southern-hemisphere Juniper, Juniperus Procera. Distilled in Nairobi, Kenya with all African botanicals, we're on a mission to elevate perceptions of African products worldwide.Best in show, Michaelangelo spirits competition South Africa, 2019SF Wine and Spirits Compeition - Silver in 2018, Gold in 2019, Gold (blue dot) and Double Gold (red dot / green dot) 2021 Show less

Led the European market entry for Patagonia Provisions including product development, launch of the Regenerative Organic Certification in Europe, and agriculture subject area lead for EMEA. Direct report to Ryan Gellert (now CEO).

Engaged in two separate MBA consulting projects, focused on employing behavioral economics principles to shift consumer behavior, and market entry strategy expanding an existing line of business to a new continent.

In 2017-18 the Cambridge MBA ranked 5th in the world (Financial Times), and the University of Cambridge ranked 2nd worldwide among universities (Times Higher Education). The MBA program has a special emphasis on entrepreneurship, strategy, and social impact, underpinned by a strong traditional business education.

Founder of an award winning brand strategy and creative direction studio with a focus on lifestyle industries. Alta partnered with businesses to clarify vision, articulate values into strategy, and guide execution through creative direction. I wore many hats as sole owner, authoring all brand strategy deliverables as well as building and directing a team of creatives in executing for the client. End-to-end ownership meant more control and better work. • Cultivated and led consulting… Show more Founder of an award winning brand strategy and creative direction studio with a focus on lifestyle industries. Alta partnered with businesses to clarify vision, articulate values into strategy, and guide execution through creative direction. I wore many hats as sole owner, authoring all brand strategy deliverables as well as building and directing a team of creatives in executing for the client. End-to-end ownership meant more control and better work. • Cultivated and led consulting relationships working directly with CEOs and partners of companies varying in size, from start-ups to US$2 billion market cap• Pitched, won, and managed multi-year projects with budgets up to US$300k and large, cross-functional teams bridging product development, design, web development, media, copywriting, architecture, and interior design• Sole owner, responsible for all strategy, business development, talent, and project management; tripled revenues, improved net margins, and doubled staff over a 3 year period• Biggest client outcome - rebrand / restructure of a $40m company, sold for $280m in a brand-only transaction one year later• Awarded honors as a top agency in California by Awwwards Show less

A digital design studio serving San Francisco and Napa Valley based clients, helping businesses to tell compelling stories online.• Established all SOPs & day-to-day operations, including writing & negotiating contracts, bookkeeping / accounting practices, internal budgets & financial forecasting, hiring• Sourced contractors and built teams around projects, typically 3-5 direct reporting contractors per project• Introduced a streamlined design process stressing client… Show more A digital design studio serving San Francisco and Napa Valley based clients, helping businesses to tell compelling stories online.• Established all SOPs & day-to-day operations, including writing & negotiating contracts, bookkeeping / accounting practices, internal budgets & financial forecasting, hiring• Sourced contractors and built teams around projects, typically 3-5 direct reporting contractors per project• Introduced a streamlined design process stressing client involvement & designer transparency Show less

• Designed brand assets for startups and Fortune 500 companies in parallel to industrial design• Team member on projects for Coca-Cola, Samsung, Activision, Herman Miller