As a Trade Marketing Manager for the UK business unit, I am responsible for creating and implementing the trade marketing strategy and calendar to increase revenue, market share and product sell out. I have a focus on key customers across the UK and Ireland, including Appliances Online, Harvey Norman, John Lewis, Euronics / CIH and more. Roles and responsibilities include:Trade show management – a recent example being the CIH Showcase in April.The end-to-end activation of consumer… Show more As a Trade Marketing Manager for the UK business unit, I am responsible for creating and implementing the trade marketing strategy and calendar to increase revenue, market share and product sell out. I have a focus on key customers across the UK and Ireland, including Appliances Online, Harvey Norman, John Lewis, Euronics / CIH and more. Roles and responsibilities include:Trade show management – a recent example being the CIH Showcase in April.The end-to-end activation of consumer promotional campaigns.Installation of product displays and point of sale (POS) in retail stores.Product launch and go-to-market strategy Show less

As an Assistant Marketing Manager, I am responsible for implementing the Fisher & Paykel and Haier dual-brand strategy in the New Zealand market. With a ‘zero distance to the end-user’ approach, I have gained a strong understanding of how to convert a consumer and ensure that Fisher & Paykel and Haier remain market leaders. During my time in this role, Fisher & Paykel achieved a 41% market share in New Zealand and we are continuously implementing strategies and new products for further… Show more As an Assistant Marketing Manager, I am responsible for implementing the Fisher & Paykel and Haier dual-brand strategy in the New Zealand market. With a ‘zero distance to the end-user’ approach, I have gained a strong understanding of how to convert a consumer and ensure that Fisher & Paykel and Haier remain market leaders. During my time in this role, Fisher & Paykel achieved a 41% market share in New Zealand and we are continuously implementing strategies and new products for further growth.Roles and responsibilities include:Developing and reporting on nationwide consumer promotions. Managing trade marketing plans and calendars.Developing product marketing campaigns to support new product introductions to the market.Managing relationships and marketing strategy with New Zealand’s largest retailers.Activating Haier's ‘Weet-Bix Kids TRYathlon’ sponsorship campaign. Managing in-store retail point of sale (POS) strategy and execution.Developing strategy to increase 1st party data acquisition, product reviews and product registrations.Collaborate with Sales, Product, and internal agency teams to ensure increased market share growth. Reporting using Google Analytics Salesforce and Microsoft Power BI. Show less

In the Production branch of the Global Marketing team, I worked closely with our Design, Media, Digital and Brand teams to ensure all global activity is aligned with our tri-brand strategy (F&P, Haier and DCS).I gained an in-depth understanding of the project management tool, Workfront by Adobe. Via Workfront, I was responsible for managing requests from our global business units; ensuring activity is on-brand, deadlines are met and collaborating with stakeholders, internally and… Show more In the Production branch of the Global Marketing team, I worked closely with our Design, Media, Digital and Brand teams to ensure all global activity is aligned with our tri-brand strategy (F&P, Haier and DCS).I gained an in-depth understanding of the project management tool, Workfront by Adobe. Via Workfront, I was responsible for managing requests from our global business units; ensuring activity is on-brand, deadlines are met and collaborating with stakeholders, internally and externally. The tool was new to the business; therefore, investigation opportunities to increase project efficiency and reduce time wasted on administration tasks was important. Show less

As part of my graduate program (approximately 18 months), I shifted around multiple teams within the extended Global Marketing structure. I gained valuable experience working with specialists in the following teams:Marketing Communications - KitchenMarketing Communications - LaundrySocial MediaSDA & Builder Marketing (Specifiers, Designers & Architects)Highlights and key projects include:Social media competitor analysis Kitchen inspiration… Show more As part of my graduate program (approximately 18 months), I shifted around multiple teams within the extended Global Marketing structure. I gained valuable experience working with specialists in the following teams:Marketing Communications - KitchenMarketing Communications - LaundrySocial MediaSDA & Builder Marketing (Specifiers, Designers & Architects)Highlights and key projects include:Social media competitor analysis Kitchen inspiration case study projectContent loading for NPIs (new product introductions) Show less

Temporary internship during the summer. Responsibilities include: Preparing data reports for clientDeveloping presentations for the sales teamCompetitor analysis