Alex Nevarez Email & Phone Number

Austin, Tx, Us

Round Rock, Texas, United States

Currently managing projects focused on modernizing Dell.com product content (creative, interactive assets, copy) to improve user experience, generate incremental revenue per visitor and raise brand reputation.• Cross-functional marketing support for new online experiences related to commercial PCs• Strategic content development for new page templates• Research and user testing to validate concepts

Round Rock, Texas

Manage the process of developing assets for upcoming product launches. Work as a liaison between product group and ad agency to create marketing communications and online assets for Wyse Thin Clients, Latitude specialty products (Rugged and Education) and Dell Premier Solutions.

Camarillo, Ca

Developed strategies and tactics to grow E-commerce sales focused around micro-influencer trends, customer journey, and checkout process enhancement.

Solon, Oh

Developed 3-year pipeline and strategic architecture around seasonal product offerings/Developed framework for selecting a social cause for the Toll House brand.• Drew insights using AC Nielsen data to drive recommendations for optimization of seasonal portfolio ($7.1MM)• Developed a strategic recommendation based on secondary research and market trends to potentially increase portfolio revenue by 34%• Created a strategic framework for selecting a relevant social cause through competitive analysis and worked with creative agency partners (Zeus Jones) to redefine brand identity

Lehi, Utah

Performed in-depth competitive analysis in order to present recommendations to Jane senior leaders focused on strategic positioning, user experience, and overall business strategy.

Greater New York City Area

• Initiated brand awareness through establishing corporate social media profiles and by partnering with the fashion blogger community for product giveaways and promotional opportunities.• Increased daily page visits by 45% through strategic keyword research and search engine optimization. • Achieved company’s first merchandise sales through production and organic distribution of surveys, email marketing campaigns, and in-person market research/focus groups.• Edited and branded 300+ images for website layout, social media outreach, and advertisements.• Created and implemented a strategic marketing plan, product evaluation, and website layout and design.

American Fork, Ut

• Managed corporate Facebook, Twitter, Google+, and Linkedin accounts• Worked directly with the VP of Marketing to increase brand awareness and generate leads• Graphic design for social media posts, corporate blog, and corporate website• Lead generation through paid and unpaid advertising and social media promotion• Public relations management: press release creation and distribution and partner relations• Email marketing campaign management

American Fork, Ut

• Create and manage client accounts for Facebook, Twitter, Google+, Linkedin• Manage and supervise social media team with training on processes and marketing tactics• Training and development of social media platform utilization• Customer service management through client-facing communication

Provo, Utah Area

• Generated 20+ new student accounts weekly through promotional marketing efforts to a local university.• Created content and participated in advertisement scheduling and execution for the Smart Deals mobile application, connecting credit union members with hundreds of local merchants.• Performed research and development for UCCU Smart Rewards program and mobile application.• Executed search engine optimization though Google business listings, placing all 18 locations on Google Maps.• Organized company representation for UCCU Family Festival, Imagine Dragons concert, and 4th of July Parade.

Provo, Utah Area

• Content writing for University publications; fact sheets for each individual major offered in the business school, a billboard for the MBA program and various press releases• Worked directly with the Marketing Manager to plan an advertising budget for the “Doing Business with China” conference• Organized photo shoots and participated as a model for School of Business publications.

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: MBA Marketing Association

Bachelor'S Degree, Communications - Public Relations

Activities and Societies: PRSSA, Intramurals

General Studies

Activities and Societies: Intramural sports