Alex Davila Email & Phone Number

Houston, Texas, United States

• Led a product knowledge initiative for the top 20 fashion brands, partnering with vendors to source brand collateral and selling content to enhance retail sales performance.• Enhanced retail operations by developing and managing brand site pages, resulting in a 30% increase in brand site page views through effective content management and optimization.• Developed and executed a strategic communication plan to maximize the effectiveness and knowledge retention of newly onboarded retail sales associates.• Conducted detailed research and developed luxury packaging standards to improve the guest experience, ensuring consistent quality across casinos and hotels.• Developed and piloted updated retail sales associate training content, resulting in a 20% increase in training effectiveness and a 15% improvement in new hire retention.

Houston, Texas, United States

• Developed fashion training materials and sales training content for Landry’s retail stores• Conducted research identifying fashion trends & presented findings to fashion/buying team utilizing PowerPoint to create slide decks• Visited 3 Landry’s concepts and assisted the visual merchandising team with building fixtures for retail• Analyzed financial statements for retail stores; identified discrepancies• Created brand site templates-highlighting selling talking points and content for brands• Collaborated with the visual merchandising team with retail component items

Dallas, Texas, United States

• Created visionary social media content utilizing Canva, increasing Instagram followers by 0.5%,reaching over 21.3K accounts, and an increase in engagement by 110% in 3 months• Conducted social media research by analyzing trends in the wedding industry• Generated a 108% increase in engagement and a 113% increase in the total audience onPinterest in 90 days by creating inspirational luxury event Idea Pins• Implemented social media and marketing strategy development to promote awareness of PRPLuxury Group’s luxury concierge event planning service across social media platforms

Katy, Texas, United States

•Managed a team of 15 Brand Ambassadors, in addition to providing customers with the highest level of customer service while managing the daily operations of the store•Demonstrated product knowledge and expertise to customers boosting conversion sales•Monitored daily KPIs and developed business plans to successfully execute sales goals and comp LY sales •Managed the store’s social media account, driving website traffic and foot traffic into the store by creating digital flyers promoting in-store sales

•Performed multiple tasks including sales, merchandising, and POS system operation•Generated sales by providing exceptional customer service while implementing a personalized shopping experience for customers•Building brand recognition by successfully promoting the AEO loyalty program

Bachelor Of Business Administration - Bba, Marketing

Marketing

Activities and Societies: American Marketing Association

Associate Of Arts - Aa