Alex Shnayder Email & Phone Number

Tel Aviv District, Israel

Holon, Tel Aviv, Israel

- Defining and analyzing A/B tests to optimize brand CR and purchase value within the whole marketing funnel.- Perfoming profitability and segmentation analysis of the marketing campaigns.Selected projects:- Implemented a series of A/B tests in anchor verticals, resulting in a 30% uplift in funnel performance.- Provided weekly performance reports on key verticals to the CFO and monthly updates to the CEO.- Coordinated an order value improvement project in E-comm vertical… Show more - Defining and analyzing A/B tests to optimize brand CR and purchase value within the whole marketing funnel.- Perfoming profitability and segmentation analysis of the marketing campaigns.Selected projects:- Implemented a series of A/B tests in anchor verticals, resulting in a 30% uplift in funnel performance.- Provided weekly performance reports on key verticals to the CFO and monthly updates to the CEO.- Coordinated an order value improvement project in E-comm vertical resulting in 10% AOV growth . - Streamlined new marketing campaign launches by optimizing processes, enhancing data clarity and efficiency. Show less

- Provided student support and consultation for projects and coursework- Collaborated with the Academic team on student project development- Mentoring students while their internships- Performing weekly online sessions for 20+ students on data topics

Managing fintech product with 250k active users and $200MM turnover- Tactic and strategic decisions onproduct development- Collaborations with sales, customer success, and service teams.- Gathering feature requests from the key clientsSelected projects- Build PV model helping the estimation of acquisition efficiency and saving the company 5 mln RUR monthly- Developed a long-term bonus system for sales team resulting in x2 sales growth- Developed client… Show more Managing fintech product with 250k active users and $200MM turnover- Tactic and strategic decisions onproduct development- Collaborations with sales, customer success, and service teams.- Gathering feature requests from the key clientsSelected projects- Build PV model helping the estimation of acquisition efficiency and saving the company 5 mln RUR monthly- Developed a long-term bonus system for sales team resulting in x2 sales growth- Developed client segmentation and product growth model as components of OKR setting Show less

Netanya, Center District, Israel

- End-to-end data QA on the pre-production stage of 3 projects in various industries - Development of the data quality assessment protocol increasing the QA quality by 5%

- Analytical ad-hock support of client teams and business modeling in Excel, Tableau and Power BI- Client deck development using Think-cellSelected projects- Developed 7 interactive tools for KPI setting and assessment of maintenance staff at a major metallurgical plant- Reviewed inventory and developed optimization initiatives for an international online apparel retailer- Conducted P&L analysis of major Russian telecom operator and identified improvement areas-… Show more - Analytical ad-hock support of client teams and business modeling in Excel, Tableau and Power BI- Client deck development using Think-cellSelected projects- Developed 7 interactive tools for KPI setting and assessment of maintenance staff at a major metallurgical plant- Reviewed inventory and developed optimization initiatives for an international online apparel retailer- Conducted P&L analysis of major Russian telecom operator and identified improvement areas- Created 4 integrated interactive tools for analyzing the operating model of top-2 bank in the country Show less

- Material preparation for strategic and tactics meetingsSelected projects- Developed a cross-functional evaluation project for regional review meetings resulting in the identification of best practices.- Made an analysis and developed a tool, increasing sales force efficiency in pharmacy chains POS incomparison with competitors.