Alex Franklin‎ Email & Phone Number

Greater Los Angeles Area

• Responsible for training and overseeing marketing managers in various cities• Creation and maintenance of efficiency procedures, working closely with CFO in determining how overall company procedures and documents affect/work for departments• Close collaboration with the sales team, providing client insight and creative input during the pitch process• Manage designated high-profile clients and all aspects of their campaigns• Led a successful inaugural campaign garnering thousands of new customers in its first week for an online-based food delivery service client• Implemented an innovative cross-market campaign for the 2015 MLB playoffs• Company representative at sales presentations, industry events

Greater Los Angeles Area

• Responsible for managing campaigns from inception to completion• Team leader for Discovery Networks, placing advertising and executing annual campaigns with budgets upwards of $2+ million• Researched, secured, and negotiated with hundreds of on-air influencers nationally per campaign• Oversaw performance of projects to ensure quality control• Produced and maintained client-exclusive websites housing campaign materials for review duringand post campaign

Greater Los Angeles Area

• Developed campaign procedures and templates in the company’s start-up phase• Executed one-on-one influencer training to prepare for campaign launch• Creation of campaign materials • Coordinated with outside vendors to obtain appropriate materials for project success• Reviewed and approved expenses against budgets• Gathered appropriate legal paperwork for accounting and prize/travel fulfillment

Greater Los Angeles Area

Manufacturer

London, United Kingdom

Direct marketing and advertising agency