Alex Fish Email & Phone Number

Chicago, Illinois, United States

•Lead SEM and SEO initiatives, including AdWords and LinkedIn Ads, resulting in a 50% increase in top-of-funnel leads•Created a voice of customer program to guide the strategy to launch a website resulting in a 10% increase in conversion rates•Worked cross-functionally with the sales team to map the buyer’s journey, identify gaps, and create the right content for each step•Devised and executed product positioning and go-to-market strategies that aligned marketing with product development, boosting our sales-close ratio by 30%.•Grew Annual Recurring Revenue (ARR) by 200%.

•Created a branding and marketing communications program, which resulted in raising the fund’s first $14M in AUM.•Performed market research and competitive analysis to effectively communicate the fund’s value proposition.•Led a cross-functional team developing a platform for onboarding fund investors and refinancing prime student loans.

South Bend, Indiana Area

Leadworx is a Marketing Technology (MarTech) Software as a Service (SaaS) product that deanonymizes your website traffic and helps you understand who is visiting your website but is not converting. I worked at Leadworx while concurrently working towards my MBA at the University of Notre Dame Mendoza College of Business. During my tenure at Leadwrox, my accomplishments included:•Growing Monthly Recurring Revenue (MRR) 100% by implementing a formal Go To Market (GTM) strategy targeting high-value customers.•Establishing formal marketing materials including demos, collateral, webinars, etc. to increase sales conversion rates by 50%.•Running a Google Ventures Design Sprint to develop Leadworx 2.0: a SaaS website personalization product for small and medium businesses.

South Bend, Indiana Area

While pursuing my MBA at The University of Notre Dame, I was responsible for managing the progression of student entrepreneurs within the Commercialization Engine at Notre Dame's IDEA Center (Technology Accelerator). Leveraging experience and critical thinking skills, I help entrepreneurs conduct customer development interviews, validate potential markets, address underlying assumptions, and perfect their pitch for early-round funding.Responsibilities Included:• Simultaneously supporting up to 10 early-stage ventures.• Facilitating resources for entrepreneurs within the IDEA Center and the regional startup ecosystem.• Preparing entrepreneurs for non-dilutive funding pitch events and demo days.

Boulder, Colorado

The summer between my 1st and 2nd year of business school, I interned at Emerson's Micro Motion division in Boulder, Colorado. My responsibilities and accomplishments as an MBA Intern included: • Conducting e-commerce pricing research across competitors in the industrial automation space to identify opportunities for the Emerson Global Online Store• Identifying and meeting with internal stakeholders from various divisions and world regions to understand Emerson’s intricate pricing structure to develop a global online pricing strategy•Interpreting quantitative & qualitative sales data to find opportunities to leverage e-commerce and improve efficiencies• Collaborating with the Pricing, Digital, and Finance Teams in designing a pricing model for e-commerce customers from across world regions• Researching and evaluating e-commerce best practices for manufacturing and industrial B2B organizations•Formulating and presenting recommendations to implement an e-commerce strategy to increase revenue

Vancouver, Canada Area

•Developed a targeted content marketing plan encompassing webinars, videos, and ROI calculators resulting in a 50% increase in high-quality marketing qualified leads•Managed analyst relationships and conducted briefings with Forrester, Gartner, and other tech industry analysts •Grew paid lead acquisition by 12% as a result of introducing a search-and-display pay-per-click marketing strategy•Increased blog traffic 100% in 3 months through the development of a targeted content marketing plan•Grew social media engagements 100% by devising and executing a multi-channel social media plan •Oversaw trade show business plan and $200K budget, successfully increasing lead generation by 10% at 3 industry shows in Europe and NA•Generated and presented quarterly analytics and ROI reports to management resulting in a 10% marketing budget increase

Vancouver, Canada Area

Responsible for supporting Maximizer's Wealth Management SaaS CRM Product, Sales, and Marketing teams in the Americas and ANZ regions.As a Product Marketing Specialist, I: •Conducted customer development interviews and analyzed qualitative and quantitative customer data from usage logs, support calls, etc•Created training and sales enablement material, including internal decks, competitor battle cards, and fact sheets to support the sales team and increase win rates•Designed, implemented, and actively managed a social media plan that resulted in a 5% increase in Marketing Qualified Leads (MQLs)• Launched and managed the corporate blog and increased website traffic by 500% in 18 months. As a result, the blog was voted top 100 B2B tech blogs• Built database of 4,000 blog subscribers• Planned and executed logistics for trade show booths at 5 industry conferences, increasing YoY sales by 5%• Increased content creation by over 100% by hiring and managing a team of 4 external subject matter expert ghostwriters• Coordinated a customer intimacy curriculum, resulting in a higher Net Promoter (NPS) Score and a reduction in customer churn• Collaborated with the Sales, Customer Success, and Product teams to develop written and video customer case studies • Designed and ran a webinar program for the North America and ANZ regions that resulted in 10% more Marketing Qualified Leads (MQLs)

Vancouver, Canada Area

• Created sales presentations for Fortune 500 companies, such as GE, Abbott, Novartis and GSK• Generated and reached out to an average of 500 leads per month to establish new relationships• Completed RFP/RFI, wrote case studies, and aided in the creation of Scopes of Work• Took ownership of two territories and conducted capabilities meetings with clients while also assisting account executives foster relationships by booking business trips and meetings

Vancouver, Canada Area

•Travel Consultant for Vancouver and British Columbia•Maintained a detailed customer database• Provided world class customer service to guests from around the world • Sold Merchandise, Tickets and Tourism Services• Nominated for the Vancouver Tourism Awards for outstanding customer service • Oversaw corporate special events• Gave tours around the observation deck

San Jose Costa Rica

• Assisted in migrating customer data from spreadsheets to a CRM system• Worked with the marketing team by conducting interviews for the introduction of a new financial product aimed at millennials •Assisted in the execution of online and offline marketing campaigns

Washington Dc

•Recruited and trained a team of University students to participate in the Annual Model NATO Conference in Washington DC•Worked in conjunction with the Canadian Department of National Defense (DND) to receive Federal Government funding for the conference/trip to Washington DCSuccessfully led a team of 10 delegates who won various recognitions for stellar debate and leadership skills

Master Of Business Administration - Mba, Marketing

Activities and Societies: Chief Marketing Officer (CMO) of the Technology and Business Analytics Clubs. Member of the Mendoza Marketing.

Sales Enablement Fundamentals, Product Marketing

Bachelor’S Degree, Double Major In Economics And Political Science

UBC Ranking: #2 in Canada - Macleans #31 Globally - US News - Awarded the Presidents Entrance Scholarship (90% average). - Majored.

Certificate In Web Intelligence, Web Intelligence

A program collaboration of the University of California, Irvine Extension, the University of British Columbia Continuing Studies Program.

Diploma, Middle East & Strategic Studies

Introduction To Economics And Liberal Arts Courses

Attended Georgetown University for 1 semester.

Private Pilot, Aviation

I decided I wanted to pursue a career in aviation and attended Embry Riddle University where I obtained a Private Pilot License.

High School

Activities and Societies: Model United Nations, Debate Team, ToastmastersThe American School Foundation, A.C. is an academically rigorous.

Social Media Ubc Award Of Achievement Program, Marketing, A+

The UBC Award of Achievement in Social Media is a part-time program for those aiming to take the lead in planning and implementing social.

Certificate, Search Engine Optimization