- Marketing leader within UK Leadership Team, managing the team + working in a high-growth start up (UK B2C business growing 8x in 2 years)- Built the DTC e-bike sales revenue arm with full ownership and accountability, exceeding sales targets within first 3M- Authored the Partnership strategy + opened relations with key partners (Uber Eats, Deliveroo), collaborating on acquisition campaigns and market launches- Responsible for strategy of the full acquisition funnel, including creative strategy, production and execution- Devised and executed on European B2B Sales Enablement strategy + evolving the brand identity, leading to +300% Marketing Qualified Leads YoY in 2023- Achieved significant B2C performance improvement across all key marketing metrics: CAC, CVR, LTV and churn

- Owned and delivered the full GTM marketing campaign and product launch for UK GTM in Nov 2019 (£13m media campaign across TV, OOH, performance, PR)- Built the BAU content and creative engine from scratch, from brand to conversion- Worked directly with product and CRO teams to delivery full product inventory for launch: positioning + messaging strategy, website UX, imagery, tone of voice- Led and managed creative and campaign team of six, alongside the in-house Creative Director- Met and exceeded growth targets by 20%, with 2x subscriber growth post-launch in H1 2021- Ran the global identity rebrand in 2021 from pitch to implementation, managing teams in the UK, US and AU- Delivered new affiliate distribution launches for 3rd party integration campaigns (Amazon Prime, Samsung, Roku), leading to +50% acquisition within 3 months

- Responsible for management and execution of Tier 1 content and campaign priorities for the UK’s biggest commercial broadcaster- Senior leader on the launch team for ITV Commercial ‘Creative Partnerships’ arm, over-delivering on revenue targets +50% within first 12 months- Pitched, won and led campaign execution for high-profile partnership campaigns with clients such as Spotify, Sony Music + The National Lottery- Managed multi-channel launch campaigns for Love Island in 2017 and 2018, significantly expanding broadcaster viewership among youth demographic- Launched ITV’s premium sport and events channel, ITV Box Office, creating full brand identity, positioning and creative inventory- Responsible for full-funnel content production and delivery across ATL video, OOH, print + social

- Account manager working predominantly across the agency’s largest Procter & Gamble FMCG accounts- Delivered the global GTM launch toolkit for Pampers 2015 new product launch, with a focus on European, North American and Chinese markets- Delivered the 2015 Pampers China brand campaign, working with Saatchi & Saatchi Shanghai to create the long tail of e-commerce conversion assets (Tmall, WeChat)- Ran the 2015 ‘Discounter Defence’ UK brand campaign, leading to an increase in spontaneous consideration +10% among discerning ‘2nd time parent’ segment- Worked with Global Planning Director + P&G Marketing director to lead a regional positioning and pricing review in Eastern Europe in 2014

- Selected in the Clemenger Group’s 2013 Graduate Recruitment programme, rotating across key accounts within the business: Foxtel and Virgin Australia Airlines- Worked as part of the winning pitch team for global Tourism Australia business- Managed the 2013 Virgin Australia Airlines brand redux campaign, delivering ATL, print and OOH creative- Launched Foxtel’s VOD service ‘Foxtel Go’ across ATL, OOH, print and social