Alexander Fleming Email & Phone Number

Sydney, Nsw, Au

- Marketing leader within UK Leadership Team, managing the team + working in a high-growth start up (UK B2C business growing 8x in 2 years)- Built the DTC e-bike sales revenue arm with full ownership and accountability, exceeding sales targets within first 3M- Authored the Partnership strategy + opened relations with key partners (Uber Eats, Deliveroo), collaborating on acquisition campaigns and market launches- Responsible for strategy of the full acquisition funnel, including creative strategy, production and execution- Devised and executed on European B2B Sales Enablement strategy + evolving the brand identity, leading to +300% Marketing Qualified Leads YoY in 2023- Achieved significant B2C performance improvement across all key marketing metrics: CAC, CVR, LTV and churn

- Owned and delivered the full GTM marketing campaign and product launch for UK GTM in Nov 2019 (£13m media campaign across TV, OOH, performance, PR)- Built the BAU content and creative engine from scratch, from brand to conversion- Worked directly with product and CRO teams to delivery full product inventory for launch: positioning + messaging strategy, website UX, imagery, tone of voice- Led and managed creative and campaign team of six, alongside the in-house Creative Director- Met and exceeded growth targets by 20%, with 2x subscriber growth post-launch in H1 2021- Ran the global identity rebrand in 2021 from pitch to implementation, managing teams in the UK, US and AU- Delivered new affiliate distribution launches for 3rd party integration campaigns (Amazon Prime, Samsung, Roku), leading to +50% acquisition within 3 months

London, United Kingdom

- Responsible for management and execution of Tier 1 content and campaign priorities for the UK’s biggest commercial broadcaster- Senior leader on the launch team for ITV Commercial ‘Creative Partnerships’ arm, over-delivering on revenue targets +50% within first 12 months- Pitched, won and led campaign execution for high-profile partnership campaigns with clients such as Spotify, Sony Music + The National Lottery- Managed multi-channel launch campaigns for Love Island in 2017 and 2018, significantly expanding broadcaster viewership among youth demographic- Launched ITV’s premium sport and events channel, ITV Box Office, creating full brand identity, positioning and creative inventory- Responsible for full-funnel content production and delivery across ATL video, OOH, print + social

London, United Kingdom

- Account manager working predominantly across the agency’s largest Procter & Gamble FMCG accounts- Delivered the global GTM launch toolkit for Pampers 2015 new product launch, with a focus on European, North American and Chinese markets- Delivered the 2015 Pampers China brand campaign, working with Saatchi & Saatchi Shanghai to create the long tail of e-commerce conversion assets (Tmall, WeChat)- Ran the 2015 ‘Discounter Defence’ UK brand campaign, leading to an increase in spontaneous consideration +10% among discerning ‘2nd time parent’ segment- Worked with Global Planning Director + P&G Marketing director to lead a regional positioning and pricing review in Eastern Europe in 2014

Sydney, Australia

- Selected in the Clemenger Group’s 2013 Graduate Recruitment programme, rotating across key accounts within the business: Foxtel and Virgin Australia Airlines- Worked as part of the winning pitch team for global Tourism Australia business- Managed the 2013 Virgin Australia Airlines brand redux campaign, delivering ATL, print and OOH creative- Launched Foxtel’s VOD service ‘Foxtel Go’ across ATL, OOH, print and social

Sydney, Australia

Bachelor Of Media And Communications, Communication And Media Studies, Distinction Average

Master Of Commerce, Marketing, Distinction Average

Bachelor Of Film, Television & Media Studies, Media/Communication

Uai: 98.95