Alex Forbes Email & Phone Number

Mountain View, CA, US

Boston, MA, US

Boston, Massachusetts, US

Wilmington, MA, US

• Created and managed company’s first analyst relations function; influenced IDC to initiate coverage of tax compliance leading to leadership position in MarketScape report (furthest up and to the right by significant.
• Responsible for content of largest LOB (sales tax); Demand planning (Sirius Decisions), development, activation
• Established Sovos on peer review sites (Capterra, G2, SoftwareConnect, etc.) generating over $200,000 in additional inbound sales pipe
• Contributed to acquisition of Foriba (Turkey e-invoicing compliance) by influencing Gartner to highlight Sovos in Competitive Landscape report (sans contract)
• Managed PR agency; provided timely pitch topics and subject matter expert bylines; PM’d content syndication

Itasca, IL, US

Hired as independent consultant- Researched and built out GTM messaging for the software / enterprise application developer and recommended additional campaign strategies. Identified and engaged with additional channels. - Developed and packaged a set of ABM strategies and messaging for specific ‘verticals’ (IT management software producers, PLM, etc) to.

Mountain View, California, US

• Analyst Relations Manager
• Volunteered to support company’s new analyst relations function while managing content
• Identified new market opportunity to re-position QuickBase as an aPaaS, low-code rapid application development platform and worked with product marketing to garner company’s inclusion in inaugural Forrester Low-Code.
• Project managed Forrester Consulting Total Economic Impact Report on company’s low-code platform that identified a 260% ROI and increased enterprise sales
• Managed analyst relations agency relationship and identified core analysts to focus efforts while training new product marketing hires AR skills to manage their own focus areas Senior Content Marketing Manager
• Developed company’s first content marketing, inbound marketing, influencer and social media strategies

Somerville, MA, US

• Developed and executed company’s first public relations, analyst relations and social media strategy
• Established and managed Gartner and Forrester account relationships resulting in Magic Quadrant and thought leadership coverage across all 5 business units (ALM, Code Review, Web and Mobile Monitoring, Load Testing.
• Supported rebranding and unification of three companies and subsequently two acquisitions into SmartBear
• Established company across all major social media channels and launched a Web community site www.SoftwareQualityConnection.com as thought leadership platform generating over 200,000 visits within first two months (now.
• Managed distributed teams including a virtual PR agency, community manager and content design contractor
• Subject matter expert for ALM and code review tools; created differentiating Web content, PPTs, and datasheets

Nashua, NH, US

Responsible for corporate communications, social media, public and analyst relations, including management of the virtual PR agency.Job Description Principal instigator of ongoing dialogues with Litle & Co.’s internal and external communities, including customers and partners and key conversation influencers including media, analyst and user communities..

Communications generalist who acted as lead media and analyst relations manager, while supporting or leading the launch of several products as product marketing manager (Messaging, datasheets, Web content, video demonstration orchestration, white paper editor, etc.). Used Agile SCRUM methodology within marketing organization to enhance SEO score, secured.

Boston, Massachusetts, US

• $50M publicly traded B2B focused on Application Lifecycle Management and Project Portfolio ManagementWhat stands out to me:Affectionately referred to as "PR God." Worked from home last year and a half until major.
• Obtained MKS’ first analyst coverage for the company and moved MKS from ‘challenger’ status to ‘leading visionary’ status in Gartner’s Magic Quadrant
• Obtained 8 positive product reviews in target trade publications, 10 Awards and 1 Editors’ Choice in competitive reviewPhase II – Cultivate feature articles using customers and position MKS as a thought-leader in.
• Captured favorable mentions in over 14 feature articles, many generated from proactive media pitches
• Generated case studies with HSBC, Verizon Wireless, Northrop Grumman, Certegy, TEVA, BNSF, etc.
• Acted as ‘sales reference desk’ for North America, Canada, Germany and the UKPhase III – Repositioned MKS as an application lifecycle management vendor to compete with larger competitors as it broadened its product line.

Acquired by MKS Inc. March 2001What stands out to me: I was hired when the company was at about 150 employees. I survived multiple lay offs after the MKS Inc. acquisition, until I was the last man standing, shredding old SET documents and was told I could take whatever was left to my home office. (Continued in MKS description) Hired to support the.

Agency:Dimond Communications (an Arthur Dimond agency)Conducted public relations activities on behalf of I-Logix Inc., a leading provider of enterprise solutions for embedded applications development (later acquired by Telelogic), and Intelligent Controls, Inc. (INCON), a leading developer, manufacturer and marketer of electronic instrumentation and.