Alexander Fraser Email & Phone Number

• Created new digital branding to align with print and to streamline the design process. This included color palettes, typography, buttons, and more• Designed user-centered, innovative, and easy-to-use UI/UX designs for web and mobile• Created prototypes and deliverables for developers and colleagues• Drove creative solutions for marketing initiatives including emails, ads, landing pages, product pages, and more• Collaborated with several teams including creative, copy, marketing, and project management• Guided team members with advice, feedback, and clarity of direction

• Designed new homepages (updated weekly) and new emails (sent daily)• Designed website templates for new seasons• Collaborated with copywriters, marketers, and developers to meet deadlines andsales goals• Researched competitors and news to stay up-to-date with current trends andindustry direction• Photographed product for use on our website and emails• Assisted with direction and production for several sister brands

Andover, Massachusetts

• Designed covers and pages in luxury magazines consistent with brand guidelines• Designed advertisement pages for new and established clients• Designed marketing collateral, banners, signage, and social media campaigns for events, magazine issues, and clients

Woburn, Massachusetts

• Created a brand identity for new clients in the health sector• Designed web and print projects such as websites, banners, collateral, and booths• Assisted my team with layout, file prep, and final release for side projects with their clients