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A proven and experienced marketing and business leader, with experience in the end to end customer journey - from TV and brand awareness build, to digital marketing, product brand and design, from websites, to CRM and analytics. Strategic and focused on customer experience - once described as "a marketing guy who doesn't like spending money". Previous to DNA: over 20 years of experience in rapid growth e-commerce businesses, including two of the UK's most successful start-ups. At Betfair, I learned the marketing and strategy ropes from luminaries like Ian Winton, Mark Davies and Oscar Nieboer. At O2, I learnt about strategy and what not to do. At RateSetter, I learnt about real start ups, business models and growth marketing at the speed of light with Rhydian Lewis and Peter Behrens. Founding and growing Hatch-House, I learnt from David Orman, who taught me about big impacts in short timeframes, about evaluating and valuing businesses, about investing and about client management. At Paysafe, I learnt the business of payments, spending 6 years formulating strategy, delivering campaigns, rebrands, and managing end to end creative services across a wide portfolio of brands in dozens of countries. Successful and motivated teams get me out of bed in the mornings: effective and efficient innovation and products that answer customer problems keep me awake at night.Technical Experience: Brand Marketing; Sports Marketing; Strategic Brand Planning; Growth and Start-Up; Marketing Leadership; Product Development (multi platform); Sector Experience: Sports Betting & Gaming; Crypto; Financial services; Retail & SME; Telecomms and Networks
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Fractional CmoElevate TalentEsher, Gb
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Founding PartnerHatch House May 2014 - PresentLondon, England, GbHATCH is an operationally-focused start-up advisory firm run by entrepreneurs for entrepreneurs. We work with high-potential technology businesses in the Media, Sport, Gaming, Betting and Fintech sectors.Our focus is on helping small companies accelerate brand development, launch communication plans and implement commercial strategies.Our team has over 30 years of experience working within start-ups and international corporations: growing early-stage businesses, investing in start-ups, and raising venture capital funds.We only work with great teams who recognise that they need support to grow and attract the next round of investment to achieve their potential. -
ConsultantEightyg Nov 2013 - Present
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Chief Strategy & Marketing OfficerDna Payments Group May 2023 - May 2024London, England, GbDNA goes further and faster in making payments simple and reliable for companies that invest in connected experiences. For restaurants and hospitality, stadia and venues, complex retail and unattended tech - where payments create a problem, we see an opportunity to create a fantastic and memorable usable experience that ensures satisfied and converted customers. -
Snr Vice President, Brand & Ies MarketingPaysafe Group Aug 2018 - Apr 2023London, London, GbAfter 18 months consulting on brand and strategy, now responsible for the brand and product marketing of Paysafe Group. You may remember Paysafe from such payment apps as Skrill, NETELLER or paysafecard and paysafecash - helping users move money safely and seamlessly online. You probably didn't know that we are also a top 5 non-bank processor in the US, and an acquiring bank in Europe - bringing seamless and secure transactions to businesses in travel, gaming, leisure, petro and hospitality. You definitely didn't know we also issue cards for Mastercard, have a vertical-leading marketing and affiliate services company Income Access, and a fast growth order-and-deliver app GOLO. 3,000+ employees in 20 locations across EU, NA, India250,000+ merchants worldwide10m + end consumers logging into Paysafe appsIsn't it time to Plug into Paysafe? -
Marketing DirectorRatesetter.Com Feb 2011 - Nov 2013London, London, GbLaunched in October 2010, RateSetter is a P2P lending and financial services company based in Southwark, London.Based on the exchange model, p2p lending allows individuals to borrow and lend between each other, with RateSetter managing the risks and ensuring that everyone gets exactly what they have expected. RateSetter is on track to be one of the UK's most successful online start ups.As Marketing Director in a start up, my responsibilities were to manage the brand, site, products and marketing to build a consistent and credible communications platform for the business. My direct responsibilities were for Site/Product, Brand Management, PR, Advertising, and Partner relationships; with oversight responsibility for SEO/PPC, Display, Content and Social. -
Head Of Marketing, Be UnlimitedO2 Uk Mar 2010 - Feb 2011Reading, England, Gb11 months at O2 at niche but lovable broadband company BE Unlimited. Worked with a great team of people, turning a utility product into a must-have for geeks and tech-heads. Spent a lot of time future planning and developing the brand for a significant change in strategy to attack the B2B wholesale market. -
Marketing & Business Development ConsultantBettorlogic Sep 2009 - Jun 2010
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Marketing ConsultantBetfair Jan 2009 - Sep 2009London, England, Gb -
Head Of Brand MarketingBetfair Nov 2002 - Jan 2009London, England, Gb
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Runner/Production AssistantDare 2001 - 2002London, London, Gb
Alex Gowar Skills
Alex Gowar Education Details
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University Of BirminghamPolitical Science -
Wellington College
Frequently Asked Questions about Alex Gowar
What company does Alex Gowar work for?
Alex Gowar works for Elevate Talent
What is Alex Gowar's role at the current company?
Alex Gowar's current role is Fractional CMO.
What is Alex Gowar's email address?
Alex Gowar's email address is al****@****ter.com
What is Alex Gowar's direct phone number?
Alex Gowar's direct phone number is +4477898*****
What schools did Alex Gowar attend?
Alex Gowar attended University Of Birmingham, Wellington College.
What skills is Alex Gowar known for?
Alex Gowar has skills like E Commerce, Strategy, Start Ups, Digital Marketing, Online Advertising, Marketing, Business Strategy, Marketing Strategy, Digital Strategy, Mobile Marketing, Digital Media, New Business Development.
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