Alexandre Grégoire Email & Phone Number

Longueuil, Quebec, Canada

• Created and managed PPC campaigns on paid platforms such as Google Ads, Microsoft Ads, Facebook Ads, and LinkedIn Ads.
• Conducted in-depth analyses of clicks, conversion data, ad expenses, and ROI to optimize campaign performance and bid management.
• Maintained cost per acquisition (CPA) by improving conversion rates and eliminating under-performing PPC ads and keywords.
• Created multiple ad variations to continuously improve ad effectiveness and conducted A/B testing on conversion pages.
• Prepared detailed performance reports for review meetings with product managers.
• Managed and configured conversion tracking tags using Google Tag Manager and Google Analytics.

Longueuil, Quebec, Canada

• Managed PPC campaigns on Google AdWords, Microsoft Ads, Facebook Ads, and LinkedIn Ads.
• Improved conversion rates and developed strategic plans to eliminate under-performing PPC ads and keywords.
• Conducted in-depth analyses of clicks, conversion data, ad expenses, and ROI to optimize campaign performance and bid management.
• Designed and created effective landing pages, produced multiple ad variations, and conducted A/B testing to continuously improve ad effectiveness.
• Prepared detailed management reports, actively participated in planning meetings, and maintained strong relationships with product managers.

Montreal, Canada Area

• Establish optimization recommendations based on traffic metrics analysis and keyword positioning on Google (SERP).
• Prepare detailed customer reports on the evolution of SEO optimization.
• Train internal teams as well as clients on SEO best practices and strategies.

Montreal, Canada Area

• Ensure the simultaneous management of projects: from development to implementation.
• Responsible for production support, scheduling per worker and resource planning.
• Prepare detailed work plans, schedules, financial estimates and progress reports to ensure timely delivery of projects.
• Coordinate the tasks performed by suppliers and track their deliverables.
• Identify the best operational strategies of the projects by linking the marketing team to the other teams involved.
• Ensure compliance with quality standards and deliverables.

Montreal, Canada Area

• Act as a resource person for clients.
• Identify and analyze the client's business needs and technological issues.
• Build and propose Web strategies according to the client's objectives.
• Develop and manage e-marketing projects including paid ad campaigns such as Google Adwords, Facebook, Bing and Twitter.
• Report on the progress of the work carried out and the progress of the projects.
• Generate performance reports and present results and recommendations to the client.

Montreal, Canada Area

• Manage a team of SEO specialists, editors and social bloggers.
• Develop referral strategies and plans adapted to the specific needs of clients.
• Establish optimization recommendations based on traffic metrics analysis and keyword positioning on Google (SERP).
• Develop and coordinate the creation of articles, images and videos by social media specialists to increase social engagement.
• Establish marketing and referencing strategies for mobile devices.
• Participate in the design of the websites so that the requirements of referencing are taken into account at the time of the elaboration.

Région De Montréal, Canada

• Analyser les opérations potentiellement frauduleuses afin de fournir des recommandations et des instructions au sujet de mesures correctives à effectuer.
• Développer des outils d’analyse de données et développer des procédures de contrôle.
• Guider les clients sur les mesures à prendre afin de rétablir leur dossier.
• Fournir des conseils de sécurité en utilisant efficacement les outils et produits développés.
• Maintenir l'intégrité et la confidentialité des données.
• Développer un registre de tous les contacts en lien avec la clientèle.

Montreal, Canada Area

• Guest speaker invited to lecture-discussion on the use of web marketing for business start-up and starting products
• Provide marketing guidance tailored to specific needs of clients and their products.
• Demonstrate how to make a summary assessment of the potential yield of a product before marketing.

Région De Montréal, Canada

• Mettre en place une plate-forme de commerce électronique (site marchand).
• Optimiser des documents Web pour assurer le référencement dans les moteurs de recherche.
• Élaborer des stratégies de marketing (SEM) incluant la conception de campagnes d’annonces de type paiement au clic (PPC) avec leurs titres, descriptions et la recherche de mots-clés.
• Ajouter des balises et des objectifs de conversion pour des outils d’analyse de trafic Web destiné à fournir des indicateurs de rendements.

Montreal, Canada Area

• Responsible for creating and optimizing contextual pay per view (PPV) campaigns on a network with more than 15 million customers.
• Responsible for the creation and performance of pay per click (PPC) ad campaigns on search networks (Google, Yahoo, MSN, etc.) and on content networks.
• Management, development and optimization of keywords lists for advertising campaigns.
• Management, development and improvement of ROI on the affiliate program’s accounts.
• Responsible for the production of a weekly sales report that includes statistics of performance from the partners, the click-through rate (CTR), returns on investment (ROI) and quality indexes.

Montreal, Canada Area

• Responsible for establishing the technical planning, development timelines and assignment of duties in respect of targets set by management.
• Work with our partners for planning and developing products.
• Ensure close monitoring of the work quality, deadlines and goals with resources assigned to the project.
• Act as a resource person for all matters relating to products and projects.
• Perform maintenance and monitoring of the product to detect any technical issues.
• Work closely with management to help maximize revenue by optimizing publishers and advertisers' accounts.

Montreal, Canada Area

• Identify, establish and implement controls to mitigate financial and operational risks from partner’s accounts.
• Ensure that the partner’s distribution is in compliance with the terms and conditions established by the company.
• Investigate to discover fraud. Where appropriate, drafting of a technical dossier explaining the modus operandi of the fraud supported by evidence.
• Analyze cases of fraud to detect similarities and suggest means of prevention.
• Answer questions from customers and partners and monitor complaints in compliance with the interests of the company.

Montreal, Canada Area

• Provide assessment, planning, development, testing and implementation of projects including structures of content, script and site's structure.
• Identify, assign and coordinate the financial, technical and human resources to the projects.
• Oversee the project resources and solve problems.
• Ensure the profitability of projects within established timelines and budgets while meeting our commitments to customers.
• Ensure quality project delivery and client satisfaction.

Montreal, Canada Area

• Coordonner la production de l’ensemble des projets de maintenance et de développement.
• Responsable de la planification et coordination d’une équipe multi disciplinaire.
• Agis comme SEO, responsable du webmarketing, du référencement et indexation des produits.
• Assurer le suivi des livrables, leurs qualités et en vérifier la conformité des fonctionnalisées.
• Analyser et créer des rapports détaillés de performance et rendement.
• Responsable des relations avec les fournisseurs et partenaires.

Région De Montréal, Canada

• Concepteur Web
• Programmation des documents HTML/SHTML
• Programmation Java Script et Jscript
• Intégration, configuration et modification de script en CGI
• Webmaster pour les sites web de la compagnie

Région De Montréal, Canada

• Programmation de documents HTML
• Programmation Java Script et Jscript
• Intégration et configuration de script en CGI